Kolsquare, a recognized European player in influencer marketing, continues to expand its presence in the European market with the acquisition of Woomio, a Danish company specializing in influencer campaigns.
A growth strategy driven by targeted acquisitions
The acquisition of Woomio marks a new step for Kolsquare in its international development plan. By integrating this Danish company, Kolsquare aims to strengthen its position not only in Scandinavia but also in all of the countries of Northern Europe — namely Denmark, Norway, Sweden and Finland. Quentin Bordage, founder and CEO of Kolsquare, emphasizes that this acquisition is a strategic lever to continue growth already underway in several European countries such as France, Germany, Spain, Italy and the United Kingdom.
Kolsquare thus secures a firm foothold in a region where the development potential is enormousthanks to a digitally advanced market. The acquisition of Woomio also offers Kolsquare the opportunity to enrich its client portfolio with more than 300 partner brands and agencies, thus strengthening its ability to influence an even larger and more diverse audience.
Technological tools at the service of performance
Woomio provides Kolsquare with highly sophisticated data analysis and automation tools that effectively complement the platform's existing features. These new tools allow Kolsquare to further refine its analyses and optimize its influencer marketing campaigns. With these additional assets, Kolsquare intends to offer an ever more comprehensive and relevant service to its customers, thus setting new standards in the industry.
The integration of these technologies goes beyond simple technical improvements. It reflects a shared desire by both companies to advocate Responsible Influence, a central concept in Kolsquare's strategy. This ethical framework is consolidated thanks to Woomio's technological advances, allowing for increased transparency and efficiency in all influence strategies implemented.
Support and synergies within the team.blue group
This acquisition could not have been carried out without the decisive support of team.blue, a European technology group with which Kolsquare joined forces at the beginning of the year. This strategic alliance has given Kolsquare the resources it needs to intensify its development and drive acquisitions such as Woomio.
By benefiting from team.blue’s technological know-how and experience, Kolsquare is refocusing on its core business while giving itself the means to achieve its ambitious goals. The collaboration between these entities fosters synergies and innovation, creating an environment conducive to the emergence of new professional and strategic opportunities.
Impact on the European influencer marketing market
The influencer marketing market continues to evolve rapidly and mature. In this context, Kolsquare’s efforts to expand its geographic presence and enrich its technological offerings represent key steps in consolidating its position in this competitive market.
Consolidating its influence in the Nordic countries will allow Kolsquare to capture an audience with specific expectations and offer more personalized and tailored solutions. This is a huge asset for attracting new clients and partners, especially those looking for highly targeted and effective influencer campaigns.
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