Meta is succeeding in its bet with its smart glasses. The Ray-Ban with Meta sauce has enjoyed a certain success since its launch and the year 2024 has only confirmed the interest in this product. Meta CEO Mark Zuckerberg confirmed this success by discussing for the first time the sales figures of the brand's smart glasses, reports The Verge. During an exchange with Meta employees, he revealed that Ray-Ban Metas have sold more than a million units by 2024.
Mark Zuckerberg hopes to sell 5 million Ray-Ban Metas in 2025
Ambitious, Donald Trump's new great friend is now asking himself the question of whether sales are capable of increasing from 1 million to 5 million in 2025. "I think one of the questions for us is, are we going to go from 1 million this year to 2 million? Are we going to go from 1 million to 5 million?", Mark Zuckerberg asked his teams. Since their launch in 2023, the Ray-Ban Meta has continued to surprise and has become the best-seller in 60% of Ray-Bans in the EMEA region (Europe, Middle East and Africa). Building on this success, the glasses have welcomed new features, such as multimodal AI. This artificial intelligence allows wearers to ask Meta AI for information about what they see, help identify objects or translate text.
Meta will soon launch a third generation of Ray-Ban glasses and Mark Zuckerberg assures that 2025 will be an important year for the firm. "Our Ray-Ban Meta AI glasses are a real success, and this will be the year we understand the trajectory of AI glasses as a category," Zuckerberg said in his latest call with investors (PDF). “Many breakthrough products in the history of consumer electronics have sold between 5 million and 10 million units in their third generation,” he says.
This year will be a pivotal one for Meta and its smart glasses plans
“This year will be a pivotal one that will tell us whether we are on a path to hundreds of millions or even billions of AI glasses – and whether glasses will become the next computing platform, as we have been talking about for some time – or whether it will just be a slower progression,” the Meta boss adds. Mark Zuckerberg's vision hasn't really changed, he who announced in 2020 that connected glasses would leave their mark on the decade. If we are not yet at the point of seeing "billions of AI glasses" or the replacement of smartphones, as the leader imagines, the ambition for Ray-Ban Meta is to be taken seriously.
"We practically invented the category and our competitors haven't really shown themselves", said Mark Zuckerberg during his meeting with Meta employees. “I think we’ll probably start seeing a little bit more this year, maybe next year, but we have a lot of scope to introduce as many people as possible to Meta AI glasses and we should seize that opportunity,” he adds.
The company is expected to invest even more in wearables in 2025 and is multiplying projects, such as the Orion prototype or glasses with a heads-up display (codenamed Hypernova). According to Bloomberg, Meta is also working with Oakley to create a new pair of smart glasses for sports.
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