“Sometimes we ask our members to pay a little more so that we can reinvest to make Netflix even better,” the platform explains on the occasion of its fourth fiscal quarter results. In fact, subscription prices will therefore increase in the United States, Canada, Portugal and Argentina.
All Netflix subscriptions are affected by this new increase:
- Standard with ads: $7.99 (+$1);
- Standard: $17.99 (+$2.50);
- Premium: $24.99 (+$2).
Adding an Extra member is also $1 more expensive, or $7.99. France is not affected by this wave of increases, but we can be pretty sure that it will be the case at some point — Portugal is the European bridgehead of an expansion to be expected on the old continent!
The Standard formula with ads, currently €5.99 in France, could increase to €6.99. The Standard offer, at €13.49, would be €16, and Premium would go from €19.99 to €22.99. Enough to scare subscribers? Probably not: Netflix has repeatedly shown that price increases don't really have an impact on recruitment. Nevertheless, the increase in Standard with advertising is surprising, because until now the streaming service had kept it at a distance.
Netflix ended 2024 by exceeding 300 million subscribers (301.6 million, exactly), or 19 million additional members. In terms of turnover, the company brought in $10.2 billion, or 16% more. Here too, this is the first time that the group has crossed a psychological threshold, that of 10 billion. Net profit stands at $1.8 billion.
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