In the Austin, Texas factory, Tesla had to force some of its Cybertruck assembly workers to move to the Model Y lines. As a result of sharply declining sales, the Cybertruck had to be shut down in the factories, and employees were given several mandatory vacation days last December. The manufacturer did not see the follow-up favorably and sent a questionnaire to the Cybertruck teams to find out who would be willing to join the teams in charge of the Model Y. Following the lack of interest from the workers, Tesla should have forced some of them to change lines.
In the survey proposed to employees, Tesla asked: "As we continue to evaluate the schedules to meet the needs of the business, we will modify the Model Y and Cyber schedules, and we want to make sure that your preferences are taken into account." The need to switch part of the workforce from one to the other was becoming strong, however, in view of the lack of interest in the Cybertruck and the increased push of the Model Y, which has just received a refresh in China, which will also benefit the United States and Europe. For the Cybertruck, 2025 remains a mystery as Tesla continues to struggle to sell its high-end Fundation Series models, and the cheapest version ($61,000) is no longer scheduled to be released.
Currently, you have to pay more than $74,000 to buy a Cybertruck. The Fundation version requires an additional $20,000, and the promise of $39,990 projected on the day of the model's presentation in 2019 is long behind us. According to various estimates, Tesla would have delivered between 35,000 and 50,000 Cybertrucks in 2024, where Elon Musk had hoped for several hundred thousand. However, the man had indicated that sales should be gradual, accelerating over the years, but the experience of this first year of marketing has mainly shown the opposite, with a certain appeal at the beginning, and a loss of momentum along the way.
After a difficult year in 2024, a very useful help in 2025
Despite its unique style and the publicity made by certain influencers and rappers, the Cybertruck has also attracted bad publicity by chaining recall campaigns. The electric pickup has stuck to itself this image of a car with questionable construction and potentially risky. To explain its declining sales, however, we must not forget the economic situation that also affects its competitors, because in the third quarter of 2024, the Cybertruck still did better than a Ford F-150 Lightning or a Rivian R1T.
Since January 1, the unrivaled electric pickup has become eligible for the $7,500 tax credit, enough to lower its price by 10%. This only applies to the dual-motor version, but at least brings it a little closer to the $60,000 version that was removed from Tesla's website last year.
Source: InsideEVs
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