On Wednesday, February 12 at 4:45 p.m. in France, NASA will organize a live broadcast, not on YouTube or on its official website, as the American agency usually does, but from Twitch. A way to capture a younger audience, adapt to new uses, while the platform owned by Amazon offers an experience more focused on the participation of Internet users.
NASA's idea is to broadcast live a discussion with Don Pettit, the American astronaut who arrived last September as part of Expedition 72. He will be joined by Matt Dominick, with whom he shared several months of missions, before the latter returned with the Crew-8 capsule. The two men are scheduled to meet to discuss their time together, daily life aboard the ISS, and microgravity research.
They will also talk about parallel topics, such as how to get involved with NASA, and discuss various programs. A way to promote the space agency and its missions. It is not certain, however, that the astronauts will discuss the agency's setbacks, pushed by the new Trump administration to remove the two residents of the ISS, left "stranded" after a problem with their Starliner capsule (Boeing).
Still, this will not be NASA's only Twitch event. “This Twitch event from space is the first of many,” said Brittany Brown, NASA’s director of communications.
Twitch-exclusive streams
The director added that the idea came to them at TwitchCon, when multiple creators had told NASA they wanted to create content together. “In addition to our spacewalks, launches, and landings, we’ll be doing more Twitch-exclusive streams like this one.” Twitch is one of the digital platforms we use to reach new audiences,” she added.
In July 2023, NASA launched its own streaming platform, called Nasa+, to offer original content and exclusive images of launches. At that time, the space agency was already looking to make itself more accessible, “to better tell the stories of how NASA explores the unknown in air and space”. With live streaming being one of its biggest sources of digital traffic, the agency had to switch to Twitch.
Source: CNET
0 Comments