The Pixel 9a is now official, yet, contrary to Google's usual practice, pre-orders are still not open. A surprising delay, given that some units have already been available for sale in certain countries.
When a new Pixel is announced, Google generally follows a well-established schedule: official presentation, immediate opening of pre-orders and goes on sale a few days later. This was the case for previous models like the Pixel 8a or the Pixel 9 Pro. However, this year, the Pixel 9a is an exception to the rule. Despite its official announcement, it is still impossible to reserve. A setback that raises questions about the management of this launch and the reasons for such a delay.
This delay contrasts with the enormous amount of leaks that preceded the announcement. For several months, almost all the characteristics of the Pixel 9a have been unveiled ahead of time: 120 Hz OLED screen, Tensor G4 processor, integrated AI, price under 600 euros... Some resellers have even gone further, putting the smartphone on sale before the official announcement, notably in Dubai. Faced with this situation, Google has not yet given a specific reason for this delay, although an explanation is beginning to emerge.
A production problem is delaying Pixel 9a pre-orders
According to a press release According to Google's official statement, this delay is reportedly due to a component issue affecting a limited number of units of the Pixel 9a. The company hasn't specified the exact nature of the issue, but it seems serious enough to delay the opening of pre-orders. Despite this, the company is maintaining a commercial release for April 2025, which suggests that the situation could be resolved quickly. However, it remains to be seen whether this delay will have an impact on available stock at the time of the official launch.
This delay could work against the Pixel 9a, particularly when compared to the Samsung Galaxy A56, its main competitor in the sub-600 euro smartphone segment. However, the 9a has several arguments in its favor: an improved camera, a brighter screen, better battery life, and 7 years of Android updates. It remains to be seen whether the extended wait will discourage potential future users. If pre-orders don't open quickly, Google risks losing valuable marketing momentum, especially when faced with competitors who are multiplying promotions and launches without delay.
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