The fall of the Tesla empire? Once adored, Elon Musk's brand is now causing a stir. Between political controversies and record depreciation, Tesla owners find themselves in a situation... Electric!
Tesla's brand image, once a symbol of innovation and environmental awareness, is going through an unprecedented crisis. The recent controversial positions of Elon Musk, the company's iconic CEO, have provoked a real earthquake in the community of electric vehicle owners.
This situation has direct repercussions on the used market, where Tesla prices are falling at an alarming rate. According to data from Car Gurus, the depreciation of the brand's used models is twice as fast as that of the overall car market over the last 90 days.
A growing stigma around Tesla
The unease is palpable among many Tesla owners. Some even report being victims of public insults, simply because of their choice of vehicle. A phenomenon that is pushing more and more drivers to consider reselling their car, despite the potential financial losses.
The figures speak for themselves: over the past year, used Tesla prices have fallen by 7.5%, compared to 2.8% for the market as a whole. This trend is accentuated for the most recent models, with drops of up to 21% for certain years of the Model Y.
Several factors explain this decline:
- The controversial image of Elon Musk, now associated with divisive political positions.
- Successive price drops on new models, which automatically impact the used market.
- The massive sale of Tesla fleets by rental companies and other businesses.
Faced with this situation, some owners are trying to get rid of their vehicles quickly, even if it means suffering significant losses. Others, however, prefer to wait for a possible stabilization of the market.
Tesla is trying to right the ship by increasing its communication operations, going so far as to partner with President Trump to promote its vehicles. A strategy that could, however, prove to be a double-edged sword, given the anti-electric vehicle stance the former president displayed during his campaign.
Time will tell whether this crisis is just a passing storm or the beginning of a deeper decline for the brand that revolutionized the automotive industry. In the meantime, potential buyers of used electric vehicles may well find something to their liking in this situation, with Teslas now available at prices never seen before.
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