Artificial intelligence is becoming increasingly expensive to develop, and now also to use. Anthropic has just launched a new €200 per month subscription for its assistant Claude. Behind this impressive price are features reserved for professionals who want to get the most out of AI.
Since the arrival of AI, artificial intelligence tools have quickly established themselves in many professions. Today, several companies offer their own intelligent assistant, starting with OpenAI with ChatGPT, Google with Gemini, and Anthropic with Claude. And all are now looking to monetize their models. The latest, Claude 3.7, comes with a new premium formula: a subscription at €200 per month.
With this offer, called "Max", users benefit from a usage capacity twenty times greater than the full-fledged version. €20/month. A €100/month plan, with five times more volume, is also available for those with significant, but not unlimited, needs. Anthropic targets professionals who use Claude throughout the day: developers, creators, analysts, marketers... Profiles for whom AI is no longer a gadget, but a permanent work tool.
Claude Max provides more power and early access to new features for €200 per month
Beyond of quantity, the Max subscription also offers exclusive benefits. Subscribers will have early access to future new features, such as voice mode, which will allow you to speak to Claude to request summaries or ask questions on the fly. A feature already mentioned by ChatGPT, and which could become a standard in the world of AI. This approach is also reminiscent of Google's strategies, which integrates Gemini into its professional tools, but without offering a real intermediate formula. This new pricing tier confirms that AI is entering a professionalization phase. Where ChatGPT offers unlimited access for €20/month, Anthropic prefers to offer more power, but in a measured way. At this price, only the most AI-dependent users will find it useful. But for them, saving time on complex tasks can quickly justify the investment. For others, the free version or the €20 subscription remain largely sufficient.
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