To stay competitive, fast-food chains are continually updating their menus. Burger King, KFC, and their ilk have understood this well, so new items are regularly arriving. And on the McDonald's side, the French subsidiary has just announced the release of a new burger, the Big Arch, this Tuesday, April 1st.
McDonald's officially launches the Big Arch
McDonald's fans are eagerly awaiting new items. Few in number, they are generally expected at the turn. And while the return of the Triple Cheese is still awaited, McDonald's is launching its new burger today: the Big Arch. Available from this Tuesday, April 1st, via its mobile application, then in restaurants via terminals from Wednesday, this new burger should satisfy the most greedy.
A Big Arch composed of two 100% French minced steaks, three slices of melted white cheddar, onions, salad, pickles and a secret McDonald's sauce, a burger that weighs 226g of meat for a meter displaying 1076 kcal all the same. As you will have understood, we are far from the bag of 4 McNuggets.
"We were looking to have an iconic burger in this range. It is intended to become permanent, to become a new icon."explains Stéphanie Poupinneau, in charge of developing new McDonald's France products, on the occasion of a tasting organized this Monday with several journalists, at the Porte Maillot restaurant, in which Le Parisien was able to participate.
A competitor to the Big Mac? That's how McDonald's France seems to present it. But obviously, so many products in the same burger comes at a price. And on the McDonald's website, the burger alone is listed at 9.80 euros. We are therefore far from the 6.70 euros of the Royal BBQ Bacon or the 5.40 euros of the Big Mac. The Big Arch must be convincing. A Maxi Best Of Menu with Large Fries and a Large Coca-Cola is therefore listed at €14.60, minus the supplements.
On site, the journalists who were able to test it seem won over. But will it be the same burger that will be served to the rest of the brand's customers? Probably not. Note that the Big Arch is not a French exclusive. Already launched in Canada, Germany, and Portugal, it presents itself as McDonald's breakthrough in sectors in which it struggles. be represented, like that of the big burgers. It remains to be seen whether, for once, you won't leave McDonald's with a little hunger.
0 Comments