SFR's results for 2024 are in, and they're not encouraging. In one year, the operator has lost 1.3 million subscribers. The warning lights are red, but is it a disaster?
Things are going badly for SFR. While rumors of the operator being acquired by a competitor or another country are intensifying, Altice France has published its annual results, and the least we can say is that they're not looking good. In summary: the hemorrhage observed in 2023 is worsening. Two years ago, SFR lost a total of 741,000 subscribers. Between the end of 2023 and the end of 2024, 1.3 million will have left the Internet service provider.
The losses are overwhelmingly in the mobile segment. Around 1.05 million fewer customers in 2024, and nearly 260,000 in the fixed line segment. Now, SFR has 19.4 million mobile subscribers and 6.133 million fixed line subscribers. Figures that stop at the end of 2024 and therefore do not take into account any departures since the beginning of 2025. In terms of overall turnover, the operator recorded a drop of 5.6%. But despite this very bleak picture, all would not be lost.
The carnage continues for SFR, which is losing 1.3 million subscribers in 2024
To get back on its feet, SFR could count on fiber. This is where that it recorded one of its rare increases: 256,000 more subscribers over 12 months, or a little over 5 million customers when combining FTTH, FTTB and 4G box subscribers. A small consolation compared to the rest of the results, but clearly enough to give cause for optimism among the group's leaders. Last February, its director Arthur Dreyfuss declared in an interview that 2025 would be synonymous with growth for SFR.
Read also – SFR and RED by SFR increase the price of termination fees
As things stand, it's hard to believe. We'll have to wait for the first-half results to see if the overall trend slows, if not reverses. Of course, all of this could be disrupted if the operator is officially announced for sale, even if such a process would take years to finalize. Faced with uncertainty, customers are likely to jump ship early.
0 Comments