The past few years have not been easy for Apple, especially since the arrival of artificial intelligence. Indeed, with OpenAI's meteoric rise in the field, and an agreement with Microsoft, Apple quickly found itself in a very bad position.
The American company, often known for being at the forefront of technology, was forced to react more quickly than expected. With the release of Apple Intelligence delayed in Europe, industry experts who have had access to it say the results are not as expected.
According to the latest information from the New York Times, Apple could nevertheless restore its image as early as this fall, with a new version of Siri. But What exactly can we expect?
An update expected for the launch of iOS 19
Although Apple has not yet officially announced the release date of its future OS, the company is used to communicating its latest progress during WWDC (Apple Worldwide Developers Conference).
These major events, to which journalists and developers are invited, allow the presentation of new features available for iPhones, in addition to other Apple devices. With the next date set to take place between September 15 and 24, 2025, this would be the perfect opportunity for Apple to present its new version of Siri.
Siri transformed into a true virtual assistant?
Faced with the latest rumors announcing a pure and simple cancellation of the new version of Siri, Apple has admitted not be ready on time, journalist Tripp Mickle is much more ambitious.
In his article in the New York Times last Friday, he announced that the new version of Siri should present itself as the true virtual assistant promised by Apple.
Siri could be capable of editing and sending photos, in addition to other features that the journalist has not yet detailed. Despite Despite this announcement, tech specialists are still far from enthusiastic.
An uncertain year for Apple
In 2023, the budget partly dedicated to the development of the new version of Siri had been halved by Luca Maestri, the company's CFO. Faced with this announcement, Tim Cook should find new solutions, and has even asked his teams to improve efficiency existing chips.
If Donald Trump has partially given in to pressure to exempt computers and smartphones from the recent customs duties, Apple's future could well be decided in the coming months...
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