In February, Spotify announced very encouraging figures for 2024, with a number of users growing by 12%. With 675 million active users on its streaming platform, Spotify is undoubtedly one of the most used solutions for listening to music today.
Nevertheless, if Spotify's position has nothing to envy compared to Apple Music, Amazon Music Unlimited, or even Deezer, the platform doesn't intend to stop there. For 10 years now, Spotify has shown a strong interest in podcasts, and finally seems ready to move up a gear...
$100 million paid out thanks to Spotify for Creators
In a press release issued This Monday, April 28th, Spotify announced that it had paid out $100 million to the most followed content creators on its platform for the first quarter of 2025. A figure well below the initial investments that Spotify had communicated in 2019...
Among the many podcasters, we find Call Her Daddy by Alex Cooper, This Past Weekend by Theo Von, and the very controversial but popular The Joe Rogan Experience with Joe Rogan.
But if Spotify had already made partnerships with these famous podcasters in the past, it is above all its new partnership mode Spotify Partner Program, and more particularly Spotify for Creators which allows podcasters to earn very big.
50% of advertising revenue for podcasters
Launched First on the American continent in the United States and Canada, before expanding to the United Kingdom and Australia, Spotify is currently very generous with content creators.
Indeed, as part of this partnership program, podcasters can obtain 50% of the advertising revenue generated with their content. Although this feature is not yet available in France, the platform could quickly change its mind if it intends to remain competitive...
YouTube, a new competitor to to take down for Spotify?
Although Spotify initially positioned itself in the music industry, after having enjoyed success around the world, the platform seems ready to conquer a new market.
Indeed, YouTube is now the leading podcast platform in the world, with 1 billion monthly users according to information from the New York Times. If the number of podcast listeners is struggling to Spotify has yet to reach 170 million, but the Swedish company hasn't said its last word yet...
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