At a time when competing platforms like TikTok pose a threat for the coming years, YouTube has decided to go on the offensive with a new feature.
For many years, content creators have had to find ways to create content with royalty-free music to avoid copyright accusations. In other cases, content creators have had to pay for the right to use certain musical creations.
A new feature for Creator Music
Thanks to the latest innovations in artificial intelligence, YouTube's new feature may well allow creators to go further... The Creator Music platform aims to allow creators to create their own audio content, so as to no longer be subject to copyright.
While it was already possible to access this platform to allow content creators to more easily add content to their videos, this new feature should allow creators to stand out from their competitors.
A fully configurable musical assistant
Thanks to this new feature integrated into Creator Music, YouTube video makers should no longer be forced to pay royalties to use certain music.
Instead, from simple prompts, they will be able to create original music by specifying the instruments they want to use, but also the atmosphere that should be felt in a particular content.
A way to promote Shorts on YouTube?
YouTube is doing everything it can to fight against competition, and more specifically TikTok. Indeed, with the social network attracting more and more users each year thanks to its simplicity in creating vertical video content, YouTube is looking to regain market share.
Furthermore, with a sale of TikTok that should have taken place a few months ago in the United States, before being postponed once again, YouTube intends to carve out a leading position in the video content niche.
A feature still limited to partners
Although this feature While this feature is of interest to a large number of creators, it will unfortunately not be available immediately on all YouTube accounts.
In its announcement, the platform announced that only certain creators should be eligible, without providing further details. Furthermore, this new feature arrives at the same time as YouTube is reviewing its identity verification methods, which could have an impact on this.
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