Banning telephone canvassing without consent: this text, passed by the National Assembly at the end of January, has every chance of becoming a full-fledged law after its adoption by the joint committee this week. This vote allows Véronique Louwagie, the Minister of Commerce, to affirm that "telephone canvassing is now prohibited in France, unless you have given your consent."
The law turns the tables
This statement made to Les Echos will surely come back to haunt the minister if, by chance, this law does not effectively limit unwanted calls. If the text passes the Assembly one last time—which should be the case—then the measure will come into force... on August 11, 2026.
A fifteen-month wait seems like a long time, given that the scourge of cold calling is ruining the lives of all smartphone owners. But the State wants to give itself time to refine the legislative arsenal to ensure that the law is properly respected.
In principle, the idea is good: the text reverses the responsibilities. Until now, it was the French who had to inform Bloctel that they did not want to be the target of these unwanted calls (5.6 million of them have done so). The future law assumes that consumers do not want to be solicited; It remains to be seen how consent will be collected by companies specializing in canvassing: this is one of the aspects that will be refined in the implementing decrees.
This measure is in addition to all those put in place to limit telephone canvassing: reduced time slots (working days, between 10 a.m. and 1 p.m., and between 2 p.m. and 8 p.m.), a ban on canvassing for several activities (energy renovation, personal training account, adaptation of housing for aging and disability)... All of this has never prevented people from receiving unwanted phone calls.
Germany has already implemented such a consent system, and unwanted canvassing continues to flourish there. This is not a very good sign...
Source: Les Échos
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