Despite all the rumors of bad blood between Apple and Google, it seems that the two companies are on the verge of a historic partnership. This is not the first time that the two American firms have worked together, particularly in the field of search.
But if we know via Bloomberg that Google pays Apple $20 billion each year to be the default search engine for Safari, this new collaboration could go even further...
Google Gemini integrated into all iPhones of tomorrow?
On the occasion of the Google antitrust trial, accused of monopoly on search and where this agreement with Apple is rightly called into question, the statements of the company's spokespersons have been followed with great attention.
As According to Emma Roth and David Pierce, journalists at The Verge who were able to follow this trial very closely, Sundar Pichai is said to have spoken out to discuss a future collaboration between Google and Apple.
In The Verge article, we learn that the CEO of Google is said to have mentioned an upcoming integration of Google Gemini into Siri, Apple's famous virtual assistant, by the end of 2025. But if this remains only a simple rumor for the moment, it could be a strategic decision for both companies...
A beneficial choice for Google and Apple
The year 2025 will not have been easy for Apple, which has been heavily criticized for the delays accumulated on Apple Intelligence, so that the solution had been announced as early as 2024. Although an initial partnership has taken place between Apple and OpenAI to integrate artificial intelligence into Siri as soon as possible, this could only be the beginning for Apple...
With this partnership with Google, Apple could use Google Gemini to provide more precise answers to users. For Craig Federighi, Apple's senior vice president, the company's goal is to allow iOS users to choose their artificial intelligence solution.
While the partnership between Google and Apple is being called into question regarding the choice of the default search engine, this would allow Google to continue this collaboration in another way.
Better yet, even if the figures show an increase in the use of Google Gemini with 350 million users, this is still a long way from OpenAI, which recently announced 800 million users worldwide. With this partnership, Google could increase its number of users, facing a standoff with OpenAI that does not seem ready to stop...
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