This is a product that has made a comeback in the fast-food chain's restaurants in France for a few days and will please all those nostalgic for the 90s. Go quickly and take advantage of it because it's only available for a few weeks.
McDonald's is surfing the 90s to attract nostalgics
It's a comeback that has just taken place in McDon's restaurants in France. After many years of absence, a famous mascot from the American burger giant is back with French customers, much to the delight of those nostalgic for the 90s. Indeed, McDonald's has organized the return of an emblematic character from that decade who left a mark on many people in their youth. His name? The Grimace mascot!
It was in the 1970s that the fast-food giant chose Grimace as one of its iconic mascots, among others Ronald McDonald, Captain Crook, and Hamburglar. Very quickly, these characters established themselves as true brand ambassadors, taking on advertising campaigns and becoming toys found in Happy Meal boxes.
To accompany Grimace's return to French McDonald's restaurants, the company is offering a new product that fits perfectly with the approaching warm weather: the Grimace Shake. In June 2023 in the United States, McDonald's celebrated the purple mascot's 52nd anniversary by launching this product in a special menu consisting of a Big Mac (or Chicken McNuggets) and fries. Very quickly, the purple milkshake in honor of Grimace became popular on social networks.
Indeed, on TikTok, the Grimace Shake established itself as a viral trend with sequences in which Internet users filmed themselves in front of the camera drinking the drink before the image cuts out and we find them on the ground or transformed into monsters. A phenomenon on the social platform that allowed the American company to see its sales increase.
The Grimace Shake in France offered in 2 formats
Therefore, it is not surprising that McDonald's wanted to launch the Grimace Shake in our countries. The company hopes that it will also be a success. The drink is a blueberry-flavored milkshake topped with whipped cream. A dessert that will delight even the most nostalgic of gourmands.
The Grimace Shake is available in two sizes: the P'tit Grimace Shake in 225 mL or the Grimace Shake in 400 mL. You can order it à la carte or as an addition to a Best Of or Maxi Best Of menu. Be careful, don't wait too long to enjoy it because the Grimace Shake is available for a limited time until June 16 in all McDonald's restaurants in France.
And for those who are extremely nostalgic, we invite you to discover in photos what McDonald's looked like in the 1970s.
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