Jony Ive left his role at Apple in 2019. He took the opportunity to create his own design studio, LoveFrom, which works for several prestigious clients such as Moncler, Ferrari, Airbnb, and even… Apple! But the former vice president of the apple company, responsible for the iconic designs of the iMac, iPhone, and Apple Watch, has long harbored desires to get back into consumer electronics.
Which AI device can replace the smartphone?
Design is not enough: you also have to create something that is useful and innovative. Smartphones have long since reached the age of maturity, and let's not talk about computers. So it's time to imagine something else. And why not with the help of generative AI? Rumors had been circulating for a while about a merger between Jony Ive and Sam Altman, the CEO of OpenAI. It's now official.
OpenAI is signing a $6.5 billion check to acquire io, a startup from Jony Ive. Several of the startup's co-founders will become OpenAI employees, including Evans Hankey and Tang Tan, Apple veterans whose roles have been essential to the company's success. Jony Ive, meanwhile, will remain with his studio LoveFrom, and they will continue to work independently for OpenAI, as explains the company:
OpenAI and LoveFrom are reportedly working on a new device to go beyond the narrow confines of smartphone screens. The project has been on the table for two years; it could take the form of headphones or a device with cameras. Early attempts in this area have been largely inconclusive: Humane's AI Pin is the epitome of the AI device fiasco. But with Ive and Altman at the helm, something might be possible.
0 Comments