Panasonic is back with a new range of televisions for 2025, and the Japanese manufacturer is making no secret of its ambitions. It has taken aspects of the previous range and claims to have pushed them even further, improving picture performance, refining audio precision and optimizing the Panasonic TV Premium experience with Fire TV built-in.
Panasonic OLED 2025: The new trilogy (Z95B, Z90B, Z80B) unveiled
The new series includes a 2025 OLED range which consists of the following models:
- Z95B (flagship model, available in 55″, 65″ and 77″)
- Z90B (available in 42”, 48”, 55”, 65” and a new 77” format)
- Z80B (entry-level OLED model, available in 48”, 55” and 65”)
The Z95B and Z90B models feature the HCX Pro AI MK II processor, offering better picture quality, improved gradation, and advanced noise reduction. The Z80B uses the HCX processor.
The Z95B is equipped with the Primary RGB Tandem panel which uses a four-layer emission structure, improving luminous efficiency by 40%, increasing brightness and expanding the color spectrum. This flagship model incorporates the exclusive ThermalFlow cooling system, inspired by the aerodynamics of racing cars, to dissipate heat more efficiently and maintain maximum panel performance, enabling consistently high brightness.
These models also support Dolby Vision IQ (Z95B, Z90B) and HDR10+ (Z80B), which dynamically adjust the image based on content and ambient light using built-in sensors. Filmmaker mode (Z90B, Z80B), developed in collaboration with Hollywood directors, is also available, preserving accurate image reproduction. On the Z90B, it is combined with Panasonic's Intelligent Sensing technology, which automatically adjusts the image for bright rooms.
In addition, we have a Prime Video calibrated mode on the Z95B to automatically optimize the image settings according to the content on the Amazon platform.
Processor, panel and immersive sound: Panasonic takes care of its 2025 OLED TVs
Panasonic is also improving the sound systems of these televisions, starting with the Z95B which offers a redesigned 360° Soundscape Pro system with an in-line speaker layout (front, upward-facing and side-firing) for wider sound dispersion and a dynamic soundstage. The Z95B's audio system has been tuned by Technics engineers and the Z95B's integrated woofer has an increased power from 20W to 30W, delivering deeper and clearer bass. Also on this model, we find the integrated Space Tune and Sound Focus technologies for personalized sound placement.
On the Z90B, we benefit from immersive sound with Dynamic Theater Surround Pro, supported by Dolby Atmos, a 30W subwoofer and front speakers.
The Z80B is equipped with Panasonic Surround Sound Pro and Dolby Atmos, including a built-in subwoofer.
Gaming on Panasonic 2025 TV: Optimized performance for demanding gamers
For gamers, the Z95B series is NVIDIA G-SYNC compatible and supports AMD FreeSync Premium technology with ultra-low latency and a 144Hz refresh rate. The Z95B and Z90B models include True Game Mode, which can be calibrated for color accuracy as intended by game creators. Additionally, a Game Mode Extreme is featured on the Z95B, Z90B, and Z80B, while the Z90B and Z80B feature HDMI 2.1 ports.
The Z90B supports VRR up to 144Hz, while the Z80B supports VRR up to 120Hz. Gaming on the Z90B is enhanced by Dolby Vision, and this TV boasts a 144Hz refresh rate and low latency.
The entire OLED 2025 range integrates the Panasonic TV Premium system with Fire TV built-in. This offers a personalized home screen, bringing together streaming services, apps, live channels, and recommendations, not to mention Alexa for voice control. Note that the improved Alexa+ version is available, but only in the United States at the time of writing, and the brand has not detailed the improvements made by this version.
Panasonic adds the ambient Fire TV experience and displays artwork, images, or information (weather via widgets) when the TV is not in use. The Z95B, Z90B, and Z80B are Apple AirPlay and Apple Home compatible, allowing content streaming from Apple devices and control via the Home app or Siri.
The design is modern and relatively classic, with a plant design, fabric, and removable connector covers on the Z95B. There is also a pivoting central foot and a reduction in the wall mounting depth.
Panasonic is full of new LED and Mini-LED products, with three flagship series
In addition to OLED, Panasonic is making its 2025 LED range official with three new series:
- W95B (Mini LED series with Quantum Dots, available in 55″, 65″, 75″ and a new 85″ format)
- W93B (Mini LED series, available in 43″, 50″, 55″ and 65″)
- W85B (available with an improved LED panel (QLED) at 120 Hz)
For smaller budgets, Panasonic also plans the W80A series (43″, 50″, 55″ and 65″), W61A (43″, 50″, 55″ and 65″) in 4K and even 2K models (S55A, S50A, S45A, S40A and the non-smart N30A TVs).
The W95B and W93B models are powered by the HCX Pro AI Processor MK II, supporting a 4K remastering engine and advanced noise reduction. The W85B uses the HCX processor.
Mini-LED for the W95B, LED and 144 Hz for the W93B
The W95B Mini LED series offers color stability and accuracy thanks to advanced dual zone control and a wide color gamut backlight system, with more than 2.5 times more backlight zones than last year. Additionally, Panasonic introduces Hybrid Tone Mapping technology on the W95B for improved image rendering even in bright areas.
The W93B is equipped with a 144Hz HDR Bright Panel Pro panel, while the W85B has an improved 120Hz LED panel and HDR Bright Panel Plus technology. Dolby Vision IQ (W95B, W93B) and Dolby Vision HDR (W85B) are supported, as well as Filmmaker Mode on all models. Prime Video Calibrated Mode is available on the W95B and W93B, and both models are Calman Ready compatible.
Finally, the Z95B benefits from the world's first FireOS Calman Ready integration, a collaboration with Portrait Displays. The W95B and W93B LED models are also Calman Ready.
All new LED models include an immersive sound experience combined with Dolby Atmos. The W95B is equipped with the Dynamic Theatre Surround Sound system with a powerful 20W subwoofer.
Connected Experience: Fire TV built-in and Apple compatibility across the 2025 lineup
When it comes to gaming, the W95B and W93B series support Game Mode Extreme, HDMI 2.1 features, AMD FreeSync Premium technology, ultra-low input latency, and a 144Hz refresh rate. The models (W95B, W93B) also feature the latest version of True Game Mode, which brings color accuracy from movies to gaming. Additionally, the Game Control Board is available on the W95B, W93B, and W85B for quick access to essential game settings.
Panasonic Premium TV with Fire TV built-in across the entire LED range (W95B, W93B, W85B), with voice control via Alexa and the Ambient Fire TV experience. All models are compatible with Apple AirPlay and Apple Home.
Price and Availability
Unfortunately, Panasonic has not confirmed the pricing of its new OLED, Mini LED and LED 2025 ranges. We simply know that all these models will arrive later this year, in the summer of 2025.
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