After Ray-Ban, Meta is teaming up with Oakley for a new model of connected glasses. The launch is imminent. And this time, the priority is simplicity... and movement.
Meta continues to focus on connected glasses, but is completely changing its style. After a first model designed with Ray-Ban, the brand is this time teaming up with Oakley, a specialist in sports equipment. A deliberate shift towards more active and everyday use. Far from complex prototypes like the Aria Gen 2 reserved for research, or spectacular demonstrations like Google's Android XR glasses, this new model is intended to be simple, functional... and ready to follow your movements.
It is therefore with Oakley, a brand known for its sports glasses, that Meta will unveil a new pair this Thursday, June 20. The model, called Oakley Meta Glasses, was announced via a teaser on Instagram and a Facebook sign-up page. It would be based on the Oakley Sphaera glasses, already popular for their lightness and fit on the move. Unlike the more lifestyle-oriented Ray-Ban Meta, this version targets an active audience: cyclists, runners, hikers, and outdoor enthusiasts. Oakley and Meta launch smart glasses designed for movement
The Oakley Meta Glasses will not seek to impress with their power, but to integrate naturally into everyday life. They would feature the essential functions of the Ray-Ban Meta: voice control via Meta AI, photo and video capture, and a smart assistant. But everything is designed for mobility. The camera, placed in the center, would capture movements better. The branches would be reinforced so they don't slip, even while jogging. No need to take out your smartphone to film or answer a question.
No integrated screen or complex interface: the emphasis is on practicality. The expected price remains close to the Ray-Ban Meta, or around $299 or €279. For those who want a simple object, which is forgotten but remains useful, this model could well represent the best gateway to connected glasses. Meta would therefore seek to offer here a mainstream, accessible product, which does not seek to do everything... but to do well what it promises.
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