This is the main lesson of the study conducted by Cuisines AvivA with OpinionWay. And the least we can say is that we don't get bored in the pans.
The kitchen, the new shrink's couch
If you thought the kitchen was used for preparing meals, you're half right. Nearly one in two French people use it for other things: intimate discussions, impromptu flirting, improvised parties around the fridge, or even nervous breakdowns in front of a temperamental dishwasher. Yes, this once utilitarian room has become a living space in its own right, where the major scenes of everyday life are played out.
Special mention to the 14% of French people who have already flirted there, and the 11% who have broken up there. Which just goes to show that between the cutting board and the toaster, there's sometimes room for a good old "it's not you, it's me."
The fridge: mirror of our lives... and our most frosty secrets
Let's talk about the fridge... For 72% of 25-34 year-olds, it's no longer just the keeper of expired yogurts. It's an annex of the brain, a safe of unusual, sometimes shameful, objects. There you will find a jumble of:
- sauce sachets compulsively collected since 2016,
- Tupperware with unidentifiable (and potentially radioactive) contents,
- “Don’t forget the eggs” post-its stuck to butter,
- pizzas so old they should have a family record book,
- sex toys (yes, 13% have put them in the fridge, and we’re not judging),
- and even… cell phones forgotten there “just for a minute”.
The truth is in the fridge, they say. At this point, it’s perhaps also a bit crazy.
Cooking? Yes… but no
While 51% of French people like to cook, 45% admit to alternating without hesitation between homemade, frozen, and delivery dishes. This is what sociologists call “flexi-gastronomy.” And yet, 80% believe they need a “real,” well-equipped kitchen, even if they can’t tell a blender from a mixer.
Why? Because in 2025, having a beautiful kitchen is the new sign of maturity. 64% see it as the entry into adulthood, and this figure rises to 91% among 18-34 year-olds. No permanent contract? No problem. No children? Too bad. But a fully equipped kitchen with integrated appliances—now, yes, we’re talking about accomplishment.
Finally, when we ask the French which appliance is truly essential, the oven still wins (54%) over the microwave (38%). But younger people are turning the tables: for 20% of 18-24 year olds, the real holy grail in the kitchen... is the number of the restaurant that still delivers at midnight.
Welcome to the era of “call and eat”, where the smartphone is the number 1 utensil!
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