The days go by and seem to be much the same in the world of streaming, where price increases are becoming as frequent as traffic jams on the Paris ring road. Today, Spotify is back in the fray. For the third consecutive year, the music streaming giant will be making a general price increase for its various offers.
- The Personal subscription goes from €11.12 to €12.14 per month, an increase of just over 9%.
- The Student subscription, the cheapest in the catalog, goes from €6.06 to €7.07 per month, a significant increase of over 16.5%.
- The Duo plan, for its part, goes from €15.17 to €17.20 per month, an increase of around 13%.
- The Family plan is the most impacted and goes from €18.21 to €21.24 monthly — again, an increase of more than 16.5%.
Note that this increase will not be reflected on current subscribers until July, as legislation requires Spotify to wait 30 days to give them time to unsubscribe.
Increasingly less competitive prices
One can legitimately wonder about the origin of this increase — but unsurprisingly, the The brand doesn't offer any justification. It simply invokes its ability to "deliver the best experience" and "innovate" in "product offerings and features." An argument that will undoubtedly struggle to convince subscribers.
Because while the content has expanded with the arrival of podcasts and audiobooks, the service has been stagnating for years on a technical level. While it now charges significantly higher prices than most of its direct competitors, Spotify still doesn't offer high-end features like HiFi support, like Tidal does, for example.
Even if it means forgoing high-quality audio, it wouldn't be surprising if many users took advantage of this new price explosion to turn to other services like Apple Music, Deezer or even YouTube Music.
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