While TikTok has long been criticized for focusing on certain types of content, sometimes unsuited to the interests of certain users, TikTok's new update should correct this flaw.
With an algorithm that is already known to be very effective, the Chinese social network intends to move up a gear by giving more control to users.
Although this feature had already been talked about last year, as reported in an article by The Verge, it was only accessible to a handful of hand-picked TikTok users, and with no guarantee of seeing a rollout on the application...
Control over the frequency of contents
TikTok promises better content management – Source: TikTok
Among the new features unveiled by TikTok in its press release and which viewers of the show Good Morning America were even able to discover This Tuesday exclusively, we find a change in the "For You" tab.
Now, users can manage their preferences among the 10 most popular topics on TikTok such as artistic videos, dance, well-being, food, or even humor.
By modifying their preferences, users of the platform should have more relevant suggestions, without this completely replacing the TikTok algorithm and the suggestions offered based on the content viewed.
Smart keyword filters
"Smart" keyword filters on TikTok – Source: TikTok
Even though keyword filters were already present in the TikTok app, we should now see new "smart" keyword filters, or "smart keywords".
Until now, keyword filters were only limited to specific terms, which can make some of them ineffective when a term can be written in various ways or used with acronyms.
On the new version of TikTok, Artificial intelligence is used to analyze up to 200 keywords per user, and take into account all synonyms, spelling mistakes, and all forms of abbreviations that could be used.
Disconnection assistance
An overview of disconnection assistance – Source: TikTok
While TikTok is regularly criticized for being an overly addictive app, especially among younger people who could become addicted in less than 35 minutes according to a Recent leak, ByteDance wants to show its credentials.
Every evening, starting at 10 p.m., TikTok users will now have access to a guided meditation feature to encourage users to disconnect. According to a study conducted by the social network, this feature was 98% effective among teenagers.
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