The ID.4 and ID.5 electric SUVs are evolving with a new, more generous trim level. Volkswagen is banking on a better price/performance ratio to attract more buyers. And even the high-end models are affected.
Volkswagen is reviewing its strategy for its ID.4 and ID.5 electric models. In a context where the prices of electric vehicles remain a brake for many people, the German brand is replacing its entry-level finish with a new version called Life. It retains the price of the old ID finish, but offers much more equipment as standard. The manufacturer is announcing a customer benefit of 5,660 euros, which could make the difference against the competition, notably the Hyundai Ioniq 5 or the Renault Mégane E-Tech.
Among the equipment added in this Life finish are heated seats, dual-zone air conditioning, an integrated navigation system, wireless smartphone charging, a reversing camera and even smart parking assistance. The ID.4 Life starts at 37,500 euros (after deducting the ecological bonus) in the 170 hp Pure version, with a 52 kWh battery. Meanwhile, the more powerful ID.5 Life with 286 hp and a 77 kWh battery, is priced at 50,500 euros. A price positioning that allows these models to remain competitive while offering greater comfort and technology.
The ID.4 and ID.5 benefit from a new premium pack that does not increase their price
The Life Max finish, placed just above, remains the best-selling with 80% of sales according to Volkswagen. For an additional 1,000 euros, it adds Matrix LED headlights, 19-inch wheels, and a power tailgate. Another new feature is the Style Max package, available for 2,000 euros. It includes a panoramic glass roof, black wheels, sports upholstery, and massaging seats. This package remains eligible for the ecological bonus while bringing the ID.4 closer to premium standards, without reaching the prices of electric BMWs or Mercedes.
Finally, Volkswagen offers financing deals with lease payments starting at 229 euros per month for the ID.4 Life, and up to 379 euros for the Pro versions equipped with the Style Max package. The goal is clear: to make electric vehicles more accessible and take advantage of Tesla's slowdown to regain ground in the French market.
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