According to a study by Ofcom, the UK's telecommunications regulator, the vast majority of visits to pornographic sites in the country take place during the day between 8 a.m. and 6 p.m.. That's right during office hours.
Porn Break at the Office
The British consume pornography regularly, just like the French, and also French women. However, the country seems to have taken the expression "combine business with pleasure" literally. Instead of relying on a good old coffee break at work, the Ofcom study reveals that our Anglo-Saxon neighbors are more into porn breaks.
It is indeed between 9 a.m. and 6 p.m. that adult sites record their biggest peaks in traffic. Specifically, 21% of the adult population, or one in five people, consults a pornographic site during office hours. This is more than in the morning (18%), at the end of the day (13%), or in the evening (17%). Obviously, it's easy to imagine that the democratization of teleworking has largely contributed to promoting this practice. Relaxing in front of an adult film at home is certainly less problematic than in the middle of an open-plan office, when all your colleagues are present.
Another interesting point: the time spent by British people on X-rated platforms is close to an hour. 55 minutes on average during the day, and up to 59 minutes in the evening and at night, the study reports. While this figure seems high, it remains in line with the upper average of their European neighbors. However, it does show a constant evolution over the years: in 2017, the average time spent on the Pornhub platform was only around ten minutes.
Pornhub remains the favorite
Regarding the most popular platforms, the British remain classic. As in France, it is the Pornhub site that dominates the market. Despite the controversies surrounding it, and its recent ban in France, the American giant, which became Canadian a few months ago, remains a favorite among consumers of X-rated content. With nearly 8.5 million visitors recorded in May 2023, the country is also the second largest visitor to the site worldwide, just behind the United States and just ahead of France.
Finally, in terms of preference, the study reveals that Hentai, this style of pornographic animation in the manga style inspired by Japanese anime, now occupies the third place among the country's most popular tags on the platform. A record progression, since the latter only occupied 40th place last year.
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