Supporting users in their use of digital tools: this is the mission of a Digital Adoption Platform (also called Digital Adoption Solution).
As 2020 marks the normalization of teleworking and the acceleration of digital transformation, the adoption of software in companies is more essential than ever to guarantee the performance of teams and the competitiveness of companies.
To help them, Digital Adoption Platforms offer tailor-made support, adapted to the modern needs of software users. Welcome to the world of digital adoption.
1 – What is a Digital Adoption Platform?
Also called DAP or digital adoption platforms (in French), Digital Adoption Platforms are SaaS solutions that integrate directly with software to guide users step by step in their use. CRM, ERP, HRIS, e-Procurement, Digital Workplace and other tools developed internally are all solutions that users learn to master thanks to interactive guides accessible on demand.
The Digital Adoption Platforms cover expertise such as digital transformation, application support, change management, user onboarding and software training. Furthermore, this multi-expertise earned them a place in Gartner's 2019 “Increase Sales Productivity With Digital Adoption Solutions” report. But what is the added value of Digital Adoption Platforms? And what results can be expected by using such tools to support the digital transformation of companies?
2 – Digital Adoption Platform: user experience at the heart of digital tools
What makes Digital Adoption Platforms so valuable is their user focus. By integrating directly with digital tools, DAPs act as an application GPS. They thus reduce software-related frustrations, promote a better user experience on the tools as well as better productivity for teams on a daily basis. But how does it work in practice?
Four-hour software training courses, 200-page PDF manuals, generic e-learning modules... Digital Adoption Platforms are presented as the ideal alternative for training users on software in the digital age. With Digital Adoption Platforms, users are trained according to their needs thanks to micro training modules (maximum 3 minutes) that teach them how to use a feature step by step and live via tooltips. Real-time support provided at the right time, i.e. at the very moment when users need to use their tools. Among other things, DAPs improve the user experience in the long term from user onboarding thanks to tailor-made training adapted to each user.
3 – DAP: for a sustainable digital transformation
Marketing, Sales, Purchasing, Project, no department is immune to digitalization. The year 2020 will have been proof of this: the digital transformation of companies is no longer an option. It has also accelerated significantly during the health crisis. In fact, digital transformation is a matter of competitiveness and sustainability. But to carry out an effective digital transformation, it is essential to ensure its sustainability. Here again, Digital Adoption Platforms offer to support companies in their challenges.
Thanks to their system of embedded interactive guides, Digital Adoption Platforms make it possible to optimize many costs. Budgetary costs, first, by promoting the reduction of support and training costs, and consequently software projects as a whole. Productivity costs, then, by allowing employees to get to grips with their tools more quickly, Digital Adoption Platforms save a significant amount of time on a daily basis. Costs in terms of competitiveness, finally, since by promoting good mastery of software, DAPs make it possible to improve team performance quickly and in the long term.
Digital transformation, change management, support, training and onboarding are all areas of expertise held by Digital Adoption Platforms. Thanks to their system of embedded interactive guides, Digital Adoption Platforms promote better user retention and sustainable software adoption for a lasting digital transformation.
0 Comments