While the apprenticeship sector must also face digital transformation, several alternatives are trying to make a place for themselves in this field. Many higher education institutions have taken the turn to offer training related to the issues inherent in digital technology, training that did not exist even five years ago. Beyond schools, companies and startups are also seeking to overcome the gaps caused by the arrival of new skills. This is the case of the startup Kokoroé, which offers an online learning platform focused on web-related skills.
Following an initial fundraising on KissKissBankBank, the first version of Kokoroé was launched in 2015. At the beginning, the video platform was not limited to the web and thus offered diverse and varied services, ranging from salsa to Scrabble. Helped by the startup accelerator Microsoft Venture, the three founders decided to specialize their platform in digital skills and now offer three categories: business, technology and creative. Three categories that each bring together their own specializations, such as the business category, which will bring together videos concerning, for example, HR or the success of its fundraising. Similarly, the creative category brings together videos on photography, lettering or Photoshop. Finally, the technology category brings together videos on blockchain or web development. As for the internal functioning of the platform, an AI is responsible for selecting the best videos concerning learning, and this according to different indicators, such as the margin of progression or popularity criteria. Then, the verification is carried out by a collective of experts, whose number is currently 600, each with their own expertise. They are also the ones who create training courses that allow each Internet user to find their way around.
From left to right: Béatrice
Gherara, Raphaëlle Covilette and Elise Covilette
Kokoroé's main objective is to respond to the problem that 50% of the jobs that exist today are set to disappear by 2025. Of course, in favor of other jobs and other skills, but according to the startup, many jobs will then require skills not held by enough people. Thus, Kokoroé wants to avoid too great a digital dropout by offering free and accessible courses. In terms of form, the platform relies on a fairly sober design, with a black background, which is intended to be sober so that each user can binge-watch it like watching Netflix.
The platform, which is free, also offers a premium version at €2.99, which gives access to three areas: the community, projects and videos of practical cases. By the end of 2017, Kokoroé wants to reach 500 educational courses on the platform. A great initiative.
And as for the name, which may seem strange at first glance, it means knowledge in Japanese.
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