Providing the best possible customer experience is never easy. To do this, brands must be imbued with a culture that promotes customer relations, or ignore the importance of Digital and Mobile, which have been set aside for too long. It is in this logic and to provide THE solution that will take this relationship to a whole new level that Salesforce organized this Thursday, June 26 the Salesforce 1 World Tour in Paris.
"We have arrived in the third digital era": these are the words of Mark Benioff, CEO of Salesforce, at the opening of the plenary conference that he hosted, accompanied by many experts such as Maurice Levy, CEO of Publicis or Christopher Zanardi-Landi, Executive Vice President of Louis Vuitton. Strong words that resonate perfectly with the idea of the "Internet of Customers" and of which Salesforce1 is the figurehead for an increasingly service-based/relational marketing approach.
Indeed, in a society that is constantly evolving in the face of the expectations of increasingly connected customers, the relationship that binds them to brands is at the center of all attention. Demanding a simplified customer relationship, the latter no longer have time to waste and no longer wish to travel unnecessarily. In such a context, Salesforce advocates a connected brand/customer proximity. Customers who, thanks to social networks, have never had so much power over brands, being able to make or break, at any time, the reputation of these brands.
Taking advantage of the benefits of Cloud Computing, Salesforce1 therefore offers much more flexible and mobile possibilities than the competition, since it is perfectly adapted to mobiles. Unlike many companies that market software that is each more complicated than the last, Salesforce has decided, and rightly so, to focus on the mobility of individuals to simplify its services, adapting each of its offers to the needs of its customers. Sometimes a Swiss army knife for field salespeople, sometimes an ultra-complete CRM tool, Salesforce1 seems to have all the cards in hand to bring that touch of novelty that will take customer relations to a whole new digital level.
With growth that would make even the biggest pale, Salesforce is therefore on a roll and seems set to become the main visionary in the CRM software market as well as Cloud Computing, and this, after only 14 years of activity.
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