Donald Trump keeps his promise! While his friend Elon Musk's car manufacturer Tesla is struggling, the American president announced that he would set an example by purchasing a Tesla "as a sign of trust and support". In a sequence that only he knows the secret to, Donald Trump transformed himself into a sandwich board to promote American electric cars in front of the White House. In front of a red Model S and an imposing Cybertruck, the American president spoke in the presence of Elon Musk to say all the good things he thought of Tesla and his friend.
“First, it’s an excellent product, the best there is — and second, because Elon Musk has dedicated his energy and his life to this and I think he has been treated very unfairly…” wrote Donald Trump on his X account. He set his sights on a Model S Plaid, specifying that he would pay by check… and would not drive this car himself. The Tesla should be used by his team at the White House.
Donald Trump promotes Tesla at the White House
The sequence looks a lot like a TV shopping show and everyone will form their own opinion. It obviously did not go unnoticed on social networks and was widely relayed by Donald Trump's personal account, but also by the POTUS account (for "President of the United States") and that of the White House.
Many Internet users have accused the presidency of engaging in a real conflict of interest, while Elon Musk and one of his children enjoyed the spectacle. On his platform, the billionaire thanked President Trump for his offensive speech.
This publicity is almost unexpected for Tesla, especially since Donald Trump has long distinguished himself by his opposition to electric cars. A photographer was also able to capture the notes that the American president had for this strange press conference. It includes a complete summary of the prices of the different models presented, as well as details on the Model Y leasing offer at $299. Another interesting point is that the cheat sheet states: "All cars have autonomous driving, you just have to activate it." An element that should not fail to provoke a reaction, while Tesla's solution is not yet recognized as being totally autonomous.
An advertisement that reinforces the polarization around Tesla
After this presentation with great fanfare at At the White House, Tesla's stock has stopped falling. It even seems to be starting a tentative recovery. It's still too early to talk about a MAGA effect, but this stance could have repercussions for longer term on Tesla.
The actions of Elon Musk and Donald Trump risk attracting new customers while scaring away those already protesting against Elon Musk. Asked whether to label the perpetrators of vandalism against Tesla dealerships "domestic terrorists", Donald Trump replied: "I will. I will. I will arrest them. We will arrest anyone who does it... Because it will harm a major American company. We already know who some of them are, we're going to catch them."
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