Among Windows system users, the most popular version is still not the latest: with 58.7% of the global share according to February data from StatCounter, Windows 10 remains much more widely used than Windows 11 (38.13% for this version). Even among gamers, four out of ten are still using Windows 10. But Microsoft doesn't care about these considerations: the Redmond company is determined to force everyone to Windows 11, before the end of Windows 10 support scheduled for October 14.
As our colleague at Windows Latest reports, the company is now notifying those who refuse to upgrade by email. The message is unambiguous: the Windows 10 chapter is coming to an end, so it's time to move on to the next one, Windows 11.
Windows Support End: M-7
The source states that he received this missive in his Proton Mail inbox. Ironically, this address is used for the Microsoft account of a computer that is still functional, but unsuited to the requirements of Windows 11. In other words, even with the best will in the world, this machine will end its days under Windows 10 – unless it moves to another OS.
The content of the email is self-explanatory. The headline "End of support for Windows 10 is approaching" is a reminder of the inevitable. It offers a link to check your PC's eligibility for Windows 11, then another to directly purchase a new computer. A decidedly persistent idea at Microsoft: the company was already inviting people to change their computer in November 2024.
Next comes an FAQ that answers commonly asked questions. It highlights several points. The end of security updates from October 14, 2025 – which will not, however, prevent the system from functioning. Invites, in a rather daring greenwashing maneuver, to "exchange it or recycle it with a local organization". The last response lists all the benefits of Windows 11.
Not a word about the ESU
Strangely, not a word about the possibility of subscribing to an extended warranty to extend the system's reprieve under Windows 10. Microsoft, however, allows businesses, but also individuals, to extend the life of the PC by one year for this second target (until October 2026), for a fee of course. This is the Extended Security Updates program.
A message via this channel would have been a good way to warn millions of users, a significant portion of whom may be caught off guard in a few months, of this opportunity.
You are free to see this as a tactic aimed at encouraging users to update their system, or to change computers, rather than directing them towards the extension. Let us recall that according to a study by Canalys published at the end of 2023 and widely used since, the end of Windows 10 will lead to the obsolescence of nearly 240 million PCs.
Source: Windows Latest
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