This meteoric rise of the iPhone 16th noted by IDC is all the more surprising given that its price of €719 is significantly higher than that of its predecessor, which sold for €559.
A default alternative to the iPhone SE
Behind this apparent success, several explanations emerge. The iPhone 16th benefits first of all from a modern "edge-to-edge" screen and 8 GB of RAM, assets that bring it closer to Apple's premium range. Another key element : it is compatible with Apple Intelligence, the in-house AI functions that remain in development. These improvements seem to have convinced users in search of new features.
While some consumers regretted the disappearance of the iPhone SE, it is clear that they had no other choice but to turn to the 16th. This model is today the most affordable option for accessing the iOS universe. In the absence of a successor to The SE range, the iPhone 16e is the default entry point for users who do not want to invest in an iPhone 16 or 16 Pro.
This aspect is even more striking in the professional segment. Many companies, accustomed to providing iPhone SEs to their employees, are now switching to the iPhone 16e, despite its higher price. For its part, the general public seems to have put this price increase into perspective, considering it acceptable given the new features.
While the first days of the iPhone 16e show a sharp increase in sales compared to Although the iPhone SE 2022 is expected to be launched, IDC analysts believe this will not be enough to offset Apple's declining sales in China. According to their forecasts, the brand is expected to experience a 2% decline in this market in 2024. One of the main obstacles to Apple's growth in China is increased competition from Android smartphones, which are heavily subsidized by the Chinese government.
This support directly benefits local manufacturers like Xiaomi and Vivo, which are strengthening their dominance in the affordable smartphone segment. In addition, IDC points out that the positioning of the iPhone 16 remains a challenge in this country, where Many consumers prefer to invest in premium models to enhance their social status.
However, Apple could offset this decline elsewhere. In India, the iPhone 16s could represent up to 20% of the brand's sales by the end of the year. A strategic market for the manufacturer, which is seeking to strengthen its presence there in the face of Android's dominance.
Apple therefore seems to have bet on the right horse with the iPhone 16s, a model which, despite a controversial start, is already proving to be a commercial success. But we're only talking about the first few days after launch: now that the early adopters have been served, it's the general public's turn to succumb... or maybe not.
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