Barely arrived, already rejected. After the closure of C8, the host Cyril Hanouna had promised to bring back his show Touche pas à mon Poste on YouTube. But this return was marked by a reminder to order from the platform, barely 24 hours after the broadcast of the first show.
If the audiences of TPMP on YouTube were rather good, with 1.5 million live viewers, reality quickly caught up with the show. No doubt galvanized by his arrival on the Internet after years of television governed by the rules of Arcom, Cyril Hanouna took advantage of his return to cite many brands on air. A provocation that does not pass: if disguised advertising is prohibited on the small screen, YouTube does not tolerate any overflow either.
No, we do not do anything on YouTube
Throughout the evening, the host amused himself by quoting brand names on air. A speech that was perceived as clandestine advertising by YouTube. “When a partnership exists between a brand and a YouTuber, this must be mentioned to Internet users; but this was not the case, explains a spokesperson for the platform to the site L’Informé.
As with any other content creator, YouTube reminded Cyril Hanouna that any collaboration with a brand must be explicitly mentioned to Internet users. If a partnership exists, it is mandatory to clearly indicate that the content is sponsored, whether by a banner on screen or in the description of the video. In addition, the broadcast of advertising spots in the stream of the show is prohibited on the platform, because all advertisements must be validated and inserted by YouTube. A detail that the show, regularly peppered with promotional spots, did not respect.
A sword in the water?
Faced with this reminder to order, Cyril Hanouna responded with his usual nonchalance. The fact remains that the message posted by the host on social networks was not enough to calm YouTube, which has already deleted the replay of the first show due to these multiple infractions. Proof that even if Arcom no longer has a say in the content broadcast on the internet, other regulators and platforms have their own rules to enforce. However, we will have to wait and see if the new format of TPMP finally decides to calm down.
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