Donald Trump's arrival in power is causing a wave of concern among iPhone users. Unprecedented tariffs are threatening the prices of future models. The result: Apple Stores are being stormed.
The American presidential election is having unexpected repercussions on the shelves of Apple stores. Since Donald Trump took over as president of the United States, the threat of new tariffs has prompted many Americans to rush to buy an iPhone. This rush to buy smartphones is driven by a very specific fear: a sharp price increase in the coming months. On April 2, 2025, the Trump administration announced a series of new tariffs called "liberation tariffs." These measures include a 10% tax on all imports, and up to 104% on products from China. Apple, much of whose production is still based in this country, is directly impacted. Fearing a significant price increase, Americans have rushed to buy the latest available models.
The threat of a price increase is pushing Americans to Buy iPhones Ahead of Schedule
According to Bloomberg, some Apple stores in the United States experienced crowds comparable to those of the holiday season. Last weekend's sales reportedly even exceeded those of previous years. Users regularly ask questions about possible price increases, but Apple employees have reportedly received no official instructions. The panic also stems from a worrying estimate: some analysts predict a 43% increase in the price of iPhones by September 2025.
To limit the damage, Apple has reportedly begun massively stockpiling its current models. The brand also plans to increase its imports from India, where customs duties are lower (26%). This strategy would allow The brand is keeping prices stable in the short term across the entire iPhone 16 range, including the iPhone 16 Plus, 16 Pro, and 16 Pro Max. But in the longer term, only a direct decision from Donald Trump could allow for a tariff exemption. Discussions between Tim Cook and the president are possible. In the meantime, the increase remains uncertain, but the study is already pushing Americans to make purchases without delay.
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