While they are still completely absent for users in France, it could well be that the upcoming arrival of Google AI Overviews in Google's natural search results will shake up everyone's habits.
A major new feature for Google?
This Google feature consists of automatically summarizing complex answers in search results, thanks to artificial intelligence. Launched in May 2024, Google has announced that this feature was currently available in 120 countries and in 11 languages, Google AI Overviews is gaining popularity primarily in the United States.
Even though this new feature is not yet available in Europe, figures show that AI Overviews is now an integral part of Google's response to OpenAI.
A growing number of users
Although this feature has been Launched less than a year ago, starting in the United States before moving to the United Kingdom, Japan, and Mexico, its uses seem to be gradually taking root among users...
Indeed, the first quarter 2025 results of Alphabet, Google's parent company, are very encouraging for Google AI Overviews. In this report, Google announces 1.5 billion monthly users between January and March 2025.
Even though Google has had to deal with a few hiccups, like suggesting putting glue on a pizza, the results are now promising. Furthermore, Google AI Overviews is not yet available everywhere in the world, so this trend is expected to increase soon...
A new business model for Google
While this new Google feature worries the media and website publishers, who see it as new competition from the American giant, it also raises a lot of questions...
With Google AI Overviews, Google is not necessarily aiming to gain ground in the artificial intelligence space, but rather wants to design part of its future business model. In addition to positioning itself against ChatGPT with its subscription to Google Gemini, whose latest version, Gemini 2.5, was very well received, the company does not intend to stop there.
As is often the case with Google, it is in the advertising field that Google hopes to make all the difference. As early as October 2024, just a few months after its launch, Craig Ewer, one of Google's communications managers, confirmed to The Verge that ads will appear in Google AI Overviews. A risky bet, but one that could prove to be a winning one for Google...
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