LG has a new idea to offer more targeted advertising on its Smart TVs. They will be developed based on a certain type of data that some will find very personal.
Smart TVs have many advantages. They allow you to take advantage of streaming platforms or dedicated applications and offer specific features. But they also have negative sides. An internet connection means the possibility of displaying advertisements almost anywhere in the TV interface. And manufacturers are not holding back. Google TV offers them in every imaginable form, such as QR codes.
The current trend is clearly not in favor of viewers since the stated goal is to increase the number of ads while maximizing their impact. This means: getting the person to buy a product or service from their TV. To achieve this, LG has signed a partnership with Zenapse. This name probably doesn't mean anything to you, and yet the company offers a very unique artificial intelligence model.
LG Smart TVs will display more ads by personalizing them according to surprising criteria
Called LEM for Large Emotion Model, Zenapse's AI, as its name suggests, aims to analyze the emotions you feel, here in front of your LG Smart TV. To do this, it uses data about what you watch and understands the feelings that programs convey. LG also provides information collected by its ACR system, automatic content recognition.
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From there, LG can categorize consumers according to different profiles and communicate them to advertisers who will use them to create targeted ads. At no point in its press release does the brand address the issue of protecting the information collected. We will have to wait for the implementation of the process to learn more about how LG intends to avoid the possible abuses of such a system. Hacking emotional profiles, for example, could allow hackers to carry out personalized cyberattacks that are therefore more likely to succeed.
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