Competitive intelligence, market research, content optimization, market segmentation, campaign personalization… All of this is essential for every self-respecting marketer. However, doing it effectively is no easy feat. Fortunately, there is a simple option to combine performance and speed: web scraping.
With web scraping, you can automate the tracking of your competitors' prices, promotions, and new products. You can also analyze their content strategy by examining the topics they cover and their publication frequency. You can also study marketplace demand based on price ranges and reviews, as well as identify the latest trends and common product issues through content published on social media.
All this information is just a click away if you use the right tool. Scraping requires the implementation of a program that will review the pages of a site to extract specific data, such as titles, prices, texts, images, etc. An architecture that poses technical challenges, particularly in order to avoid overloading the servers of the targeted sites, and which also raises legal issues. Adapting your scraping strategy to current regulations Some sites prohibit web scraping and the use of this technology is regulated, both in Europe, with the General Data Protection Regulation, and in the United States, with the California Consumer Privacy Act. So, to ensure large-scale scraping without getting lost in the maze of code and legal language, it's best to trust experts like Piloterr.
The first web-scraping platform published by a French company, Piloterr has the art and the way to scrape all sites, even the most complex ones that use anti-bots. Your scraping campaigns will no longer have to fear Cloudflare, Akamai, PerimeterX, DataDome and other tools of this type.
Beyond to collect data, the platform structures the data to bring out value. Piloterr integrates easily with your CRM, or other database, but also with your automation platforms like Zapier, Make or n8n.
More than 50 APIs available on Piloterr to offer you the best of scraping
Thanks to more than fifty APIs, you can access data from more than 60 million companies: Vinted, LinkedIn, Instagram, Trustpilot, Amazon, Le Bon Coin, Pages Jaunes... You collect as much data as you want, quickly and efficiently. Added to this is a high-performance API that allows you to browse and extract the HTML code of any site. Using Piloterr guarantees you save time and energy. There is no need to develop and update a script, nor to manage the maintenance and evolution of scraped sites. Shift into high gear and optimize your marketing campaigns with Piloterr.com !
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