Like every year, this event is an opportunity to explore emerging trends and the latest innovations in the field of marketing. Organized by MV Group, this annual event will take place at the Couvent des Jacobins with nearly 900 participants and more than 50 speakers.
Concrete masterclasses for professionals
For this edition, 24 masterclasses and round tables are scheduled, including 18 organized with the partners of Intelligence Marketing Day (IMD). These sessions, focused on feedback and customer cases, allow methods to be compared with the operational reality on the ground.
Visitors will be able to attend presentations on artificial intelligence to improve their productivity, boost social networks, or transform their omnichannel prospecting. Other masterclasses dedicated to new advertising uses, automation, and CRM are also planned for the program.
5 major conferences not to be missed
In addition to the round tables and masterclasses of this 2025 edition, five major conferences will be offered in the IMD program, where again, artificial intelligence will be on the agenda with its impacts on brand strategies, but not only...
The other conferences, notably on the rise of emotional intelligence or on marketing prospects for 2034, should provide essential insights for marketing professionals.
Speakers recognized in their fields
To implement this comprehensive program, IMD has called upon to top-notch speakers.
Among them, we can note the presence of Pam Didner, guest of honor of this ninth edition. This renowned consultant, author, podcaster and CMO will present a conference "Optimize your marketing with AI", where we should have her point of view on the concrete uses of AI among professionals internationally.
Alongside her, several personalities will enrich the discussions, such as Christophe Haag, specialist in emotions and collective intelligence, or Cyril de Sousa Cardoso, expert in strategy and innovation.
Other profiles, such as François Cazals, expert in marketing dynamics or the journalist Thomas Huchon, committed to issues of disinformation, will contribute to opening new perspectives on the marketing of tomorrow.
A landmark event for the community
In just a few years, Intelligence Marketing Day has established itself as a structuring event for the community digital marketing experts in France. The event has brought together more than 6,000 professionals since its first editions in Rennes and Lyon, and has no plans to stop there.
This new edition is part of this same dynamic, with the desire to offer a place for exchange and transmission, where the latest innovations intersect with best practices. The 25 partners mobilized for this day also demonstrate IMD's anchoring in the French tech and marketing ecosystem.
But, beyond the content of this edition, the event also focuses on a friendly atmosphere. The setting of the Couvent des Jacobins, in the heart of Rennes, offers a space conducive to informal meetings and discussions. Every detail is designed to fuel reflection and build lasting connections between marketing professionals...
Practical information and registration
- Date: Tuesday, June 17, 2025
- Time: from 9 a.m. to 5:40 p.m.
- Location: Couvent des Jacobins, 20 Place Sainte-Anne, 35000 Rennes
- See online ticketing
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