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Microsoft wants to inject AI into every website with NLWeb

Microsoft wants to inject AI into every website with NLWeb

Whether it's with ChatGPT, Google Gemini, or even Claude, we're all used to going directly to artificial intelligence websites to use these tools.

However, this may well no longer be the case in the coming months, if we believe Microsoft's new project. While Google has just launched its developer event, the famous Google I/O, Microsoft is determined not to let its competitor dominate the news around AI...

Announced during Microsoft Build 2025 in Seattle this Monday, a new generative AI search tool has appeared, and it should interest many website creators...

MCP servers to communicate with web pages

With NLWeb, for Natural Language Web, Microsoft's ambitions are clear: the company wants to add artificial intelligence to all web pages. To facilitate the adoption of this project by as many people as possible, the company has also decided to offer an open-source project, accessible from an MCP (or Model Context Protocol) server.

Concretely, this type of server is designed to manage data exchanges between artificial intelligence models and their environment, which promotes understanding of the context within a web page.

A future equivalent to HTML language?

In its online press release to announce the development of the project, Microsoft compares the arrival of NLWeb with the arrival of HTML, a computer language created in 1991 with which web pages are still created today.

According to Microsoft, NLWeb could become a standard to facilitate the use of AI with the web. To achieve this, the developers designed this tool by taking into account current uses around the web.

Microsoft wants to inject AI into every website with NLWeb

A test of NLWeb integration on the Eventbrite website – Source: Microsoft

This is why NLWeb is already based on information such as RSS feeds, used by the vast majority of websites to indicate the addresses of web pages.

To go even further, Microsoft wants use Schema.org tags, a project that consists of providing a data structure on web pages to help search engines better understand the content.

Developed by RV Guha, one of the Microsoft developers who notably worked on the Schema.org project, it is however too early to say if NLWeb will be adopted by developers…

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