Between Netflix, Spotify, Amazon Prime, and Disney+, we've all gotten used to paying for streaming service subscriptions every month.
And while prices were very affordable a few years ago, many of them regularly implement price increases, some of which, like Spotify's, are expected to arrive this summer.
In a context where inflation is putting millions of French people in difficulty, what is the impact on their wallets each month? This is precisely the subject of a study conducted by BearingPoint that has just been published.
4 euros more than in 2024
Every year, BearingPoint, a consulting firm based in the Netherlands, conducts a study on what they call "subscription dynamics" for French households. This year, the company had the opportunity to conduct a study on 2,078 French households last February.
Among the most striking figures in this study, we can notably cite the monthly amount allocated to digital subscriptions. Indeed, this would be on average €49 per month, whereas it was €45 last year.
Worse still, the consultancy firm's study shows that this corresponds to an increase of €12 if we compare these figures to 2022. For 18-24 year-olds, however, this figure drops to €42 on average.
A number of subscriptions that remains stable
While the monthly amount of subscriptions is skyrocketing among the French, this study is also an opportunity to look in more detail at who the big winners are. With 3.2 subscriptions per household, the report clearly shows that the French are not yet ready to subscribe to an unlimited number of services.
In the SVOD sector, where 65% of households have at least one subscription, Netflix is very much in the lead, despite a new price increase last month. We can also highlight the good performance of Canal+, probably due to the recent agreements with BeIN Sports.
On the music side, as one might expect, Apple Music is winning the day, followed very closely by Spotify. Deezer, for its part, is still very far behind its competitors.
But, even more surprisingly, BearingPoint shows that the press has not yet been completely abandoned by the French, despite everything we have read recently. For 35% of those surveyed, subscriptions to the regional press are essential, even if the national or specialist press is not neglected.
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