Bunni, an OnlyFans creator for five years, revealed to Mashable the disturbing mishap she's been experiencing for the past few months. She regularly receives reports from profiles trying to impersonate her, but this time, something was different. The stolen photos did indeed contain her clothes, her tattoos, her bedroom... but not her face.
A Reversal of the Deepfake Phenomenon
Unlike traditional deepfakes, where a celebrity's face is grafted onto another person's body, Bunni faces the opposite situation. Her photos have been digitally altered to erase her identity and create a completely new persona.
Last February, she shared a striking comparison on Instagram: a Reddit post showed her photos, but with a completely transformed face. Her piercings were gone, her dark hair was lightened, and her expression softened. In its place was a face designed for anonymity: big green eyes, smooth skin, and a clean, alternative aesthetic.
The Reddit profile, now deleted but partially accessible via the Wayback Machine, featured "Sofía": a supposedly 19-year-old Spanish rock music fan. In reality, Bunni is 25 and lives in the UK.
The case becomes even stranger when you look at the evolution of the "Sofía" account, which appeared in October 2023. Initially present on harmless forums like r/Awww, it quickly migrated to more problematic subreddits like r/teenagers and its offshoots, frequented by over 200,000 members.
The latest phase of the impersonation focused on adult content. “Sofía” had started posting in subreddits like r/Selfie and r/PunkGirls, a much more explicit space. Bunni speculates that the end goal was likely a scam targeting men, tricking them into buying intimate photos, potentially taken from her own OnlyFans account. The actual activity likely took place in private messages.
“What they had to do was post in public-facing subreddits, using decent images, and then privately reach out to the people who interacted with them, saying, ‘Do you want to buy my content?’ — but it’s my content with the face replaced,” the impersonated creator explains.
Luckily for Bunni, after contacting the moderators of r/teenagers, the impersonator’s account was removed for violating Reddit’s terms of service. But the incident raises a larger question: How often do similar cases of digitally altered identities to evade detection occur?
Creators like Bunni are perfect targets. Having been on OnlyFans, Instagram, TikTok, and Reddit for several years, she has amassed a vast archive of publicly available images—a goldmine for anyone looking to create a fake persona with minimal effort. And because she exists in the middle stratum of OnlyFans creators—popular, but not internet famous—the chances of an ordinary Reddit user recognizing her are slim.
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