On April 23, Apple and Meta were pilloried for their non-compliance with the Digital Markets Regulation (DMA). The two companies were fined €500 million and €200 million respectively, with an obligation to review their practices within 60 days—which brings us to June 26, next Thursday, or face penalties.
A Harmless Ultimatum
The Commission, magnanimously, may not immediately sanction the two American giants, a spokesperson told Euronews. The financial penalties will not be applied immediately, but "only after the Commission has conducted a preliminary analysis and shared its findings with the two tech giants as part of an ongoing exchange process," the publication adds.
We should therefore probably not expect Apple to fully open the App Store next week. As is the case in the United States since a court ruling (later confirmed). The Commission criticizes Apple for preventing developers from redirecting users to alternative offers or content outside its store.
For Meta, the fine concerns the "pay or consent" model, which requires users to accept the use of their personal data for targeted advertising or pay for an ad-free subscription — an approach that limits user choice, according to the Commission.
Source: Euronews
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