Prime Day will be twice as long this year as previous editions, with a clear objective: to attract even more Prime members with a deluge of offers in all categories. Fashion, home, tech, beauty, toys, everyday products... everything is at the checkout at knockdown prices.
A marathon of exclusive discounts for Prime members
Originally a simple marketing ploy that has become an essential commercial event, Prime Day this year promises "some of the biggest discounts of the year" on leading brands like Garmin, Levi's, Tefal, LG, Samsonite and Nivea. And for bargain hunters who haven't yet taken the plunge, Amazon reminds us that this is the perfect time to subscribe to Prime, or even try the offer free for 30 days.
Young adults aged 18 to 22 are also particularly targeted with a half-price plan (€3.49/month) and a three-month free trial. This pricing offensive is part of Amazon's strategy to further expand its subscriber base, which already numbers more than 200 million worldwide.
“Daily flash sales” to punctuate the four days
New mechanic this year: each day of the event will be punctuated by thematic “24-hour Flash Deals,” exclusive to Prime members. Limited-time discounts, renewed daily at midnight, to encourage customers to return to the platform daily.
Starting July 4, Amazon devices (Echo, Fire TV Stick, Ring, eero, etc.) will also be on sale, just to whet your appetite before the big departure.
Amazon also hasn't forgotten to play the local card. Through its "La Vitrine Française" store, the giant will highlight more than 12 million items from French SMEs and brands. Aigle, Petit Bateau, Dim, Lunii, and Novoma will benefit from increased visibility on this occasion. This is a way for Amazon to respond, in part, to recurring criticism about its impact on local commerce, while stimulating sales for small French producers.
Discover Prime Day offersStreaming, video games, second-hand… Prime expands its empire
Beyond shopping, Prime Day is also becoming a showcase for Amazon services. Subscribers will have access to a selection of free games via Prime Gaming (Tomb Raider I-III Remastered, Star Wars: Rebellion, etc.), four months free on Amazon Music Unlimited, and 15% discounts on a selection of used products via Amazon Seconde Main.
On the lifestyle side, Amazon is targeting families with discounts on everyday products (laundry detergent, diapers, cleaning products, etc.), and up to 50% off summer essentials, especially dresses and sandals.
Prime Day is not limited to France. The event will be held simultaneously in around twenty countries, from Germany to Japan, including the United States, Canada, Poland, and the United Kingdom. Emerging markets like Brazil, India, and Mexico will have their own sessions later this summer.
By extending the duration of the event, Amazon is not only seeking to smooth out peaks in traffic on its servers and warehouses, but also to capture the attention of its members for a longer period. With this 2025 edition, Jeff Bezos's firm confirms that Prime Day has become much more than just a festival of promotions.
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