Lush is back with a collection that smells of Nordic lands. As usual, the brand is tapping into current pop culture. After Beetlejuice, Minecraft, and Teenage Mutant Ninja Turtles, it's Dragons' turn to offer a dedicated capsule collection. The release of the live-action film is obviously no stranger to this announcement. Longtime fans and newbies alike will be able to play the Vikings.
Pop culture in the bathtub
Collaborations between beauty brands and popular brands are nothing new, but Lush is taking things to the next level with this collection inspired by the island of Berk and its dragons. For a few dozen euros, it will soon be possible to enjoy a bath bomb in the image of Toothless, with its scent of spearmint, or a foaming bar inspired by Astrid's axe, all green and natural. A Toothless tail soap, a body spray and a cinnamon and clove scented shower gel will complete the range.
Father's Day obliges, the collection also offers two products dedicated to the most gruff bearded men, with a spicy oil for hair and beard, accompanied by its recycled plastic comb, bearing the image of the saga.
A A good-smelling immersion
The entire narrative of the saga infuses this collaboration. The journey of Harold and Toothless serves as a common thread throughout the range, expanding the message to include a broader philosophy. True to its commitment, Lush places great emphasis on natural ingredients. While the collaboration is part of an obvious commercial logic – capitalizing on the franchise's reputation to boost sales – it doesn't just ride the wave. As usual with its capsule collections inspired by current pop events, the brand hits hard where fans have the most to give: the nostalgic fiber.
Available soon online and in stores, the Lush x Dragons collection promises to enchant your summer.
Complete collection
- Toothless Bath Bomb (€7.50): fresh mint
- Astrid's Axe Foaming Bar (€15): herbaceous and mountain scents
- Monstrous Nightmare Shower Gel (€13.50 per 100g): marbled gels with cinnamon and cloves
- Toothless Tail Soap (€7) : mint infusion and exfoliating activated charcoal
- Chief Stoick Hair and Beard Oil (€23): spicy and strengthening oil
- Gobber’s Comb Hair and Beard Comb (€13): made from recycled plastic
- Hiccup Body Spray (€45): rich and woody body spray with bergamot oil
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