Samsung is considering changing its chip strategy. The South Korean giant could abandon its Exynos chips in certain models. An unexpected choice that could impact its entire mid-range range.
In the highly competitive smartphone market, manufacturers must constantly adapt their strategy. Between production costs, expected performance, and battery life, the choice of processor has become crucial. This is especially true for mid-range models, where technical compromises must be carefully balanced. Faced with the rise of very aggressive Chinese brands in this segment, Samsung seems ready to review its approach.
At the Dimensity Summit organized by MediaTek in India, Samsung was spotted among the event's guests. According to GSMArena, the manufacturer would have attended the launch of the Dimensity 8450, a mobile chip oriented at affordable high-end. This suggests that the brand could use it in some of its future smartphones or tablets, instead of its own Exynos chips. The group could thus target devices where the Exynos 1580 is no longer sufficient, but where the Exynos 2400e would be too expensive.
The Dimensity 8450 offers more power than the Exynos 1580 for a reasonable price
The Dimensity 8450 is an improved version of the 8400 launched in 2024. It is based on a 4nm engraving, an octa-core CPU with a 3.25 GHz Cortex-X4 core, and a Mali-G720 MC7 GPU. It also integrates an image processor optimized for video and streaming, as well as an AI engine for local functions such as GenAI. It can handle photo sensors up to 320 megapixels and has a latency-free HDR mode. The 5G modem is also optimized for better energy efficiency.
With this spec sheet, the MediaTek chip outclasses the Exynos 1580, while remaining more accessible than a high-end SoC. This positioning could be suitable for the future generation of mid-range Galaxy phones, such as the expected successors to the Galaxy A36 and A56, planned for next year. Samsung could thus strengthen the attractiveness of these highly competitive models, by combining increased performance, AI compatibility and controlled cost. A strategy that would mark a turning point in its historical attachment to in-house chips.
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