The 2024 edition of theAgora Summit, organized by Agorapulse, is on the horizon. Scheduled for September 24, 2024, this 100% online event is intended for marketing and social media agency professionals. The goal? To provide a space for learning, sharing and innovation around the latest trends in social media strategy. A look back at the highlights of the previous edition and all the information on the program for this edition.
A look back at the 2023 edition: a resounding success
During the Agora Summit 2023, more than 1,500 professionals participated in this virtual gathering. Focused on discovering and sharing knowledge in the field of digital marketing, the event offered many informative sessions led by recognized experts. The topics covered ranged from advanced content strategies to innovations in artificial intelligence.
The program was distinguished by the diversity and relevance of the topics, with notable presentations such as those on effective influencer marketing practices and the creative use of TikTok ads. This variety allowed participants to leave better equipped to face the current challenges of their profession.
Program for the 2024 edition: a day full of discoveries
For its 2024 edition, the Agora Summit promises equally rich and diverse sessions. Organized exclusively online from 9:30 a.m. to 4 p.m., this new edition will focus on the most pressing themes for agencies today. Highlights include a session dedicated to leveraging TikTok during Black Friday and the holiday season. TikTok’s Valentine will share visual and creative strategies tailored to these key periods to maximize engagement and sales.
Other notable sessions will includea talk on neuromarketing hosted by Insight’s Clément, who will reveal how to build communities of loyal ambassadors using the latest psychological and social science techniques. These insights are essential for any brand looking to deepen its relationship with its customers.
Specialist interventions: experts at the heart of the event
The day will continue with a presentation by Bruno and Ilan, managers at YouTube, on optimizing your customers' offers on the famous video platform. Their mastery of YouTube’s tools and new features promises to provide valuable insights to increase visibility and conversions.
The impressive 2024 speaker lineup includes iconic figures such asAfifia Belabdoun, Country Social Lead at Canva,who has over 15 years of experience in brand strategy, social media management, and content creation within international teams.
Each speaker will bring their unique expertise, providing a comprehensive overview of digital marketing best practices and innovations.
Here is the detailed program:
9:30 a.m. – 10:15 a.m. · Dominate seasonality on TikTok: Develop the impact of your customers
Speaker: Valentine Leroy, Strategic Partnership Manager, SMB at TikTok
10:15 a.m. – 11 a.m. · Neuromarketing: the keys to transforming your customers into ambassadors
Speaker: Clément Fromont, Founder of Insight
11 a.m. – 11:45 a.m. · Making your offer stand out on YouTube
Speakers: Bruno Arlanda, YouTube Performance Lead at Google & Ilan Hassan, YouTube Brand Media Specialist at Google
11:45 a.m. – 12:30 p.m. · Large-scale events: how do you manage the social networks of major trade shows?
Speaker: Vincent Roméo, Head of digital & Partner at AGENCE 14 SEPTEMBRE – Groupe Extrême & Corto Pimenta, Project Manager – Social Media Manager at AGENCE 14 SEPTEMBRE – Groupe Extrême
2 p.m. – 2:45 p.m. · Optimizing the content creation process in an agency
Speaker: Afifia Belabdoun, Country Social Lead at Canva
2:45 p.m. – 3:15 p.m. · AI in social media: the do’s and don’ts
Speaker: Delphine Rault, Associate Managing Director at Agence Yuri & Neil
3:15 pm – 4 pm · The “Veja project”, a case study of community building for brands
Speaker: Julie Chucherko, Social Media Project Manager at Veja
Unique networking and learning opportunities
The Agora Summit is not just a series of lectures. Participants will have the opportunity to interact directly with experts, ask questions and exchange ideas and experiences. It’s also a unique opportunity to network with other industry professionals, expanding your network and discovering new potential collaborations.
With insiders ready to reveal the secrets of successful campaigns, each session offers the promise of applied and concrete knowledge.
How to register and participate in the Agora Summit 2024
Participation in the Agora Summit 2024 is simple and accessible. To reserve your place, simplyfill out the registration form available here. By registering now, you will receive exclusive information and be kept informed of updates regarding speakers and scheduled sessions.
This event represents an exceptional opportunity to discover how the tools and strategies offered by Agorapulse can transform the management of your social media campaigns. Don’t miss this opportunity to boost your professional practices by drawing on the resources and expertise shared at the Agora Summit.
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