The Marketing Digital Days are back in 2024 with a fourth edition that is more ambitious than ever. This key event, organized by the expert digital marketing agency CyberCité, is aimed at anyone who wants to improve their knowledge of the latest digital innovations and marketing techniques. Scheduled for three days, from October 15 to 17, the event will offer a series of webinars hosted by renowned industry experts.
Conferences focused on the fundamentals of digital marketing
The first day will focus on the essential basics of digital marketing. Participants will have the opportunity to deepen their knowledge of SEO strategy and techniques, including how to create high-performance content. The goal is to highlight innovative practices while integrating emerging technologies such as AI. Emphasis will also be placed on UX, exploring SaaS solutions and how they are transforming web design.
These conferences will allow companies to better understand how to optimize their internal mesh and use AI to raise their standards. The prism of the data-driven strategy will also be discussed, explaining how to leverage marketing data to obtain significant results.
Acquisition and awareness: mastering the art of capturing attention
The second day will focus on acquisition levers and branding strategies to strengthen online awareness. The program will include in-depth discussions on the tools and platforms for deploying effective marketing campaigns. This day will place particular emphasis on optimizing targeting using AI as well as measuring the profitability of marketing actions undertaken.
Participants will learn how to use specific techniques to encourage audience engagement and foster customer loyalty. A detailed understanding of the different marketing channels, as well as best practices for maximizing digital performance, are at the heart of the planned interventions.
Data, analysis and performance: leveraging numbers to innovate
The third and final day will broaden the spectrum of topics covered to include an in-depth analysis of data and its applications. By dedicating sessions to the creation and optimization of campaigns based on data analysis, experts will demonstrate how performance analysis can lead to continuous innovation in marketing strategies.
Exploring these themes will allow participants to discover how to fully integrate data marketing into their daily activities. The sessions will be led by seasoned professionals, ready to share their experiences and concrete case studies to illustrate the effectiveness of the recommended approaches.
A total immersion with 22 conferences and recognized experts
During these three intense days, the Marketing Digital Days will offer a total of 22 conferences covering an impressive variety of topics related to digital marketing. Each session will last between 30 minutes and an hour, offering valuable insights and practical advice to improve visibility and digital performance strategies.
The speakers, among the best experts in the market, will address with clarity and precision the current and future challenges of digital marketing. These exchanges will offer unique opportunities to ask questions live, guaranteeing an interactive and enriching experience for all participants.
Here is the complete list of conferences:
October 15:
- Technical seo: putting creativity and business performance at the heart of your technical seo projects
- Is the use of saas solutions revolutionizing the ux/ui approach to web projects?
- Digital accessibility: an essential pillar of the web
- Maximize the value of your marketing data with an innovative customer data platform
- Internal meshing and netlinking: how to combine them to benefit your SEO?
- The art of creativity in SEO: exceeding standards to boost performance
- From AI to yourtext.guru: how to create a coherent and effective content strategy
- AI & SEO in meta search mode: between innovation and marketing “basics”
October 16:
- Measuring the profitability of your digital campaigns in the era of privacy: how to manage your campaigns at real value?
- Demand gen vs max performance: understanding google's ia powered campaigns
- Mastering amazon ads: what strategies to boost your online sales?
- The art of storytelling: transform your brand into a story
- Content marketing: what are the keys that will allow you to generate leads?
- How to effectively manage high-performance awareness campaigns in social ads?
- Make it social! back to basics on social networks
October 17:
- Third-party cookies and consent: how to succeed in your digital campaigns in 2025 in a resolutely stricter regulatory context?
- How to take advantage of your data from Google Analytics 4?
- Perform in e-commerce: how to increase the conversion rate quickly
- Back to start: Generative AI & digital marketing
- AI & creativity: the ghost of the creator in the machine
- AI & ethics: can we really do AI responsibly?
- AI and content marketing: how can gen ai boost your content strategies?
The Marketing Digital Days 2024 promise to be an unmissable event for anyone looking to stay on top of digital trends and optimize their business results. Don't miss this chance to take your brand and digital skills to new heights!
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