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AI push at Microsoft contrasts with the slowdown in equipment sales

AI push at Microsoft contrasts with the slowdown in equipment sales

Microsoft’s latest financial results mark a significant shift in the company’s strategy, with impressive momentum in its artificial intelligence business and a notable decline in gaming hardware sales.

A Spectacular Growth in AI Revenue

In Microsoft’s latest quarterly report, the company reported a 175% jump in AI revenue year-over-year, reaching a year-over-year rate of $13 billion. This increase is accompanied by robust performance in cloud services, including Azure, which posted 31% growth. CEO Satya Nadella highlighted this progress during the earnings call, emphasizing that AI has become a central pillar of Microsoft’s strategy.

Despite this dazzling growth, some analysts remain cautious. Microsoft’s massive spending on AI infrastructure is a constant challenge to maintain this pace, especially in the face of the rise of new players like Chinese startup DeepSeek. High investment in data centers, with costs reaching $22.6 billion this quarter, is a testament to this growing competitive pressure.

Gaming Hardware Sales Decline, Mixed Outlook

Meanwhile, Microsoft’s gaming hardware segment saw a significant 29% drop from a year ago. The decline highlights the company’s struggle to balance its investments between technology development and maintaining its market share in the entertainment hardware sector.

Furthermore, the outlook for the next quarter is not promising for Microsoft. CFO Amy Hood said Windows OEM and device revenues are expected to decline, though by a smaller margin — a decline expected in the mid- to low-single digits.

Mixed Market Reactions

Stock market reaction to the announcements was mixed. Despite earnings that beat Wall Street expectations, Microsoft shares were down slightly after hours, largely due to ambitious but missed projections for its cloud business, particularly Azure. Azure’s 31% growth rate was seen as less than analysts had expected, which was 33.4%.

Holger Mueller of Constellation Research Inc. interpreted the numbers as Microsoft’s rapid but difficult transition from a product-oriented to a services-oriented company. Product revenue declined $2.5 billion, while services revenue grew more than $10 billion. For investors, the main question remains whether this trend will last, especially with Azure starting to face capacity challenges.

The Impact of DeepSeek’s Competition

The technological breakthrough of Chinese startup DeepSeek, with its open-source “reasoning” model trained at a much lower cost using novel techniques, has shaken the AI ​​industry. Their surprising claim that they achieved performance similar to that of the market leaders for just $5.6 million, excluding data costs and upfront research, has raised concerns about the economic viability of current large investments in AI.

Faced with this new reality, Microsoft finds itself in a difficult position: continue its heavy investments to stay on top or adapt its strategy to remain competitive while containing costs. CFO Amy Hood remains optimistic about Azure’s ability to accelerate growth in the second half of the fiscal year, despite current constraints.

An Uncertain but Potentially Lucrative Future

While Microsoft’s future trajectory appears fraught with challenges, particularly in terms of resource management and price competitiveness, current momentum shows considerable potential for transformation. With a smooth but demanding increase in cloud and AI services, coupled with a strategic review of underperforming segments such as gaming hardware, Microsoft could navigate through this turbulence to achieve profitable stability.

The coming months will be critical for the tech giant as it will need to demonstrate its ability to streamline its vast AI investments while constantly innovating to stay ahead of emerging competitors.

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