OpenAI is disrupting the world of online search by making its search engine freely available to everyone. This major development allows every user to benefit from ChatGPT’s advanced conversational capabilities without having to subscribe to a paid subscription.
A redesigned and innovative search experience
OpenAI rolled out this new feature at its Shipmas event, marking a milestone for the company. The integration of the search engine into ChatGPT was previously reserved for Premium subscribers. Now, anyone with an account can access this technology, on mobile or desktop.
Unlike traditional search engines like Google, which offer a list of links, ChatGPT provides a clear and contextualized summary of the information found. This approach makes searches more natural, offering precise and personalized answers. Users can ask follow-up questions and request clarifications, creating an ongoing dialogue with the virtual assistant.
Deep integration with local and enriched services
One notable innovation is the integration of maps and local information. Whether you’re looking for a restaurant or a specific business, ChatGPT can now provide real-time data, making it easier to make decisions. This feature is especially useful for those looking for immediate recommendations based on their current location.
In addition, OpenAI has enriched ChatGPT’s search results with visual content, including YouTube videos, images, and even movies. This new feature transforms the search engine into a comprehensive tool capable of delivering much more interactive answers than simple text links.
Increased competition with industry giants
The liberalization of access to the integrated search engine radically changes the game for established competitors like Google and Bing. These companies now have to compete with a device that offers an ultra-contextualized and interactive search mode. According to Kevin Weil, Director of Products at OpenAI, “I can no longer imagine ChatGPT without Search,” emphasizing the strategic importance of this feature.
However, ChatGPT must also face other players specialized in conversational search, such as Claude and various other models developed by competitors. However, OpenAI’s adaptability and avant-garde approach to AI-based search give it a significant advantage.
Information sources: guarantees of reliability
To ensure the credibility of the information provided, ChatGPT systematically cites its sources via a dedicated sidebar. This allows users to easily verify the origins of the information they consult, thus contributing to greater transparency and confidence in the results obtained.
This rigor in citing sources represents a major asset for OpenAI compared to platforms where the verification of information sometimes remains less accessible. Being able to trace data back to their original bases undeniably reinforces the quality and relevance of the responses generated by ChatGPT.
By opening this function to all users, OpenAI is not only democratizing technology; it is setting a precedent in access to cutting-edge artificial intelligence tools. For a long time, only people with sufficient financial means could benefit from these technological advances. This free access therefore marks a fundamental change in the approach to distributing emerging technologies.
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