Imagine a world where football, Roblox, and SpongeBob SquarePants blend seamlessly together. That’s exactly what immersive experiences startup Gamefam did in collaboration with Paramount during the last Super Bowl. The initiative was a resounding success, propelling the startup to the forefront of the metaverse gaming industry.
Immersion Through Innovative Vision
Gamefam recently released its annual report, “State of Brands on Roblox and Fortnite.” This document reveals impressive statistics: 75 million visits and almost 350 million brand engagements in just one billion minutes of play. According to Joe Ferencz, CEO of Gamefam since 2019, these numbers could have positioned this campaign among the ten best ever recorded on Roblox, an undeniable feat.
For the industry, the metaverse is not dead, far from it. It is evolving and strengthening, in particular thanks to strategic collaborations with giants like Disney, Mattel and Fifa. These companies are looking to capture the attention of generations Z and Alpha via emerging platforms such as Roblox.
Roblox: the new essential platform
According to Ferencz, Roblox is no longer a niche, but an essential component of the culture of the younger generations. With 90 million daily active users and a 30% increase in its stock price this year, Roblox is gradually becoming as influential as YouTube. Every major brand will soon need to understand the importance of this platform to reach their target audience.
The market is now seeing around 29% new users each year, confirming that Roblox is much more than a passing phenomenon. By 2030, Gamefam predicts that the number of players on the metaverse will reach 900 million for a market estimated at $168.4 billion.
The appeal of IP (intellectual property) for Gen Z and Alpha
Major companies are increasingly interested in introducing their intellectual property on metaverse platforms like Roblox. The goal is clear: to capture the attention of younger generations while strengthening their digital presence. Partnerships with iconic brands aim to not only engage this audience, but also create memorable and interactive experiences.
These initiatives allow consumers to interact directly with their favorite franchises, creating increased loyalty. Virtual spaces such as those designed by Gamefam are becoming essential locations for modern marketing campaigns.
A promising future for UGC games
Joe Ferencz expresses a preference for UGC (User-Generated Content) games, arguing that this approach offers unmatched flexibility and creativity. While he avoids focusing entirely on the term “metaverse,” he acknowledges that the fundamental trends of NFT collecting remain relevant for young gamers, eager to collect various digital objects.
Over time, these elements are further increasing the interest of developers and brands in platforms based on user-generated content. They see a unique opportunity to captivate a young and dynamic audience through immersive gaming experiences.
Looking ahead, Gamefam’s predictions prove that this sector is experiencing explosive growth. The expected figure of 900 million players in 2030 and the market of $168.4 billion attest to the enormous potential that awaits those ready to invest in these new forms of digital interactions.
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