Intelligence Marketing Day 2024: the Digital Marketing event AI not to be missed!

This unmissable event brings together more than 90 experts every year, sharing digital marketing trends and strategies.

Lyon is hosting the 8th edition of Intelligence Marketing Day, the first event in France dedicated to digital marketing and artificial intelligence. For this edition, influential figures such as Shanty Baehrel, founder of Shanty Biscuits, Frédéric Cavazza, consultant and speaker on digital transformation, Karine Abbou from the Académie du Content Marketing, and Pierre Volle from Paris-Dauphine University, will be present.

With more than 25 conferences, round tables and masterclasses, this event offers valuable insights to develop your business in an increasingly AI-driven world. Whether you are a marketing director, entrepreneur, or technology enthusiast, Intelligence Marketing Day 2024 in Lyon will allow you to discover concrete strategies to boost your performance.

The full program of conferences, round tables and masterclasses

• [Round table] Rethinking marketing for a sustainable future
• [Guest of honor conference] What does your brand really want to say?
• [Interview] Generative AI and content strategy: cross-views France 🇫🇷 – USA 🇺🇸
• [Interview] Marketing trends and evolution of digital uses in 2024
• [Conference] In the era of AI, let's talk about EI (emotional intelligence)!
• [Masterclass] How to imagine the commerce of tomorrow&nbsp?
• [Masterclass] Create an engaged community around your brand
• [Masterclass] CSR&nbsp: the 3 essential roles of the marketer to lead a strategy of meaning, success and impact&nbsp!
• [Masterclass] The combined use of AI and Data to Generate Traffic and sales
• [Masterclass] Should we continue to exhibit at trade shows&nbsp?
• [Masterclass] How to improve sales productivity with artificial intelligence&nbsp?
• [Masterclass] Why and how to use influencer marketing as a growth lever in BtoB&nbsp?
• [Masterclass] Social Media&nbsp: playing field or challenges&nbsp?
• [Masterclass] How to optimize your BtoB strategy through events hybrids&nbsp?
• [Masterclass] AI at the service of your website
• [Masterclass] How to use copywriting & master the art of persuasion?
• [Masterclass] ABM, Data, AI: the winning trio for winning over your strategic accounts
• [Masterclass] – B2B website redesign: feedback and keys to success from the field
• [Masterclass] The secrets of inbound24: boost your teams and practices with the latest HubSpot innovations
• [Masterclass] Boost your Marketing team: discover the crucial impact of collaborative tools in business!
• [Masterclass] How to integrate brand content into your media strategy?
• [Masterclass] The Marketing Fresco: together, let's act for more responsible marketing
• [Masterclass] AI, at the service of performance marketing campaigns
• [Masterclass] Data strategy, the key challenge of 2024

Guest of honor: Shanty Baehrel, the art of creating a love brand

Shanty Baehrel, founder of Shanty Biscuits, will share her inspiring journey during an exclusive conference. By starting her business in her kitchen, she was able to create a brand that is adored for its authenticity and humorous communication.

During her talk, she will reveal her secrets for transforming a brand into a “love brand” and building community loyalty.

Focus on an unmissable conference: Emotional Intelligence in the Age of AI

Don't miss the captivating conference by Dr. Christophe Haag, professor at emlyon, on emotional intelligence in a world dominated by AI.

Drawing on real cases of resilience and extreme stress management, he will explain how to control our emotions to better adapt to a complex and uncertain environment.

Register for Intelligence Marketing Day Lyon for a day full of innovations and inspirations!