Here we are in the last quarter of the year, and marketing professionals already have their minds set on organizing 2025. Black Friday, Movember, sporting events… Strategic planning is essential to capitalize on the key events of the year.
The 2025 marketing calendar fromQualifio, the data collection platform first– andzero-party viagamification, offers a complete month-by-month guide to anticipate the key moments of the year as well as numerous articles to inspire you in the creation of your campaigns. Downloaded by over 9,000 professionals each year, it will help you save time, simplify your planning, boost your engagement rate and exploit over 400 opportunities to engage your audience and enrich your database. Be careful not to focus on all events, and favor a tailored approach where they have an impact on your brand message. How to access Qualifio's 2025 marketing calendar? You can easily download the calendar in PDF format for free oraccess it online !
DOWNLOAD THE 2025 MARKETING CALENDAR
January: The Post-Holiday Engagement Month
The start of the year is marked by events like “Dry January” or winter sales. It’s the perfect time to launch interactive New Year’s resolution campaigns or contests around the sales.
Tip : offer engaging content on health and well-being to capitalize on your consumers’ resolutions.
February : love and personalization
Between Valentine’s Day and Black History Month, February is full of opportunities. Take advantage of Pizza Day (February 9) for fun campaigns and Valentine’s Day to boost personalization with romantic quizzes or surveys.
Tip : Pair your campaigns with exclusive offers to reward participants.
March: Spring and Inclusivity
March sees International Women’s Day (March 8) and the International Day of Happiness (March 20). Use this month for engaging campaigns around these themes.
Tip : Run interactive games on social media to raise awareness and capture attention.
April : Creativity
April is a month of renewal, with Easter and World Art Day (April 15). Brands can leverage these events to offer creative contests or gamification campaigns around artistic themes.
Tip : offer personalized experiences based on your users' profiles.
DOWNLOAD THE 2025 MARKETING CALENDAR
May: Family
With Mother's Day and the Cannes Film Festival, May offers opportunities for campaigns focused on family or glamour. Consider incorporating special promotions for these times, especially through limited offers.
Tip : organize film quizzes linked to Cannes to engage your film-loving audiences.
June : the arrival of sunny days
June kicks off with World Environment Day (June 5) and ends with Father’s Day (June 8 and 15). It’s a great time to run campaigns focused on well-being, nature and festivities.
Tip : Offer gifts or experiences related to these celebrations to reward participants.
July and August: Enjoy the summer
These months are marked by the summer holidays, Tomorrowland and the Tour de France. These are the best times for campaigns related to travel, sports and festivals.
Tip : Capitalize on World Kissing Day (July 6) to launch photo contests or interactive Instagram campaigns.
September: Back to school and renewal
The return to routine is an opportunity to exploit the back-to-school season and events like World Tourism Day (September 27).
Tip : Launch back-to-school-themed social media campaigns to capture users’ attention after summer.
October: Halloween and culinary creativity
With Halloween in full swing, October is the perfect time for creative and interactive campaigns.
Tip : Run virtual costume contests or spooky-themed quizzes to boost engagement.
November: Black Friday and Movember
Black Friday (November 28) is the highlight of the month. It is crucial to prepare interactive campaigns in advance to capture consumers’ attention.
Tip : Use contests to collect data while boosting sales.
December: Christmas and New Year’s Eve
The month of December is of course marked by Christmas and New Year’s Eve celebrations. This is the perfect opportunity for interactive Advent calendars, competitions and special promotions.
Tip : Incorporate engaging formats, such as Christmas quizzes, to boost engagement and encourage last-minute purchases.
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